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Formula 1’s Power Play: Stefano Domenicali Dines with King Charles as Netflix Eyes F1’s Future

Carl Harrison by Carl Harrison
February 9, 2025
in Motorsports
Reading Time: 4 mins read
0
Domenicali’s Promise to Hamilton: F1’s Return to Africa Before His Retirement

Nov 20, 2024; Las Vegas, Nevada, USA; Formula One Group chief executive officer Stefano Domenicali at Las Vegas Circuit. Mandatory Credit: Gary A. Vasquez-Imagn Images

Formula 1 is no longer just a sport—it’s a global business empire, and its influence continues to skyrocket. As the sport prepares for a high-stakes 2025 season, F1 CEO Stefano Domenicali took a brief detour from the paddock to attend an exclusive royal dinner hosted by King Charles at Highgrove.

This highly coveted Anglo-Italian banquet, held at the King’s private residence in Gloucestershire, was more than just a diplomatic gesture. It was a symbol of F1’s increasing global stature, reflecting its deep roots in both British and Italian motorsport heritage.

At the same time, a monumental shift in F1 broadcasting looms on the horizon, with Netflix emerging as the front-runner to secure live streaming rights—a move that could revolutionize the way fans consume Formula 1.


Stefano Domenicali’s Exclusive Royal Invitation

The Anglo-Italian dinner at Highgrove, attended by King Charles and Queen Camilla, was designed to strengthen ties between the UK and Italy. Among the elite guests were high-profile figures from entertainment, business, and sports, including Domenicali, whose presence underscores just how far F1 has come as a global force.

The event took place on February 7, and while details remain scarce, Domenicali’s attendance was no coincidence. Formula 1, deeply rooted in both British and Italian motorsport culture, continues to evolve into a worldwide entertainment juggernaut.

With the UK housing seven of F1’s ten teams and Italy boasting Ferrari—arguably the sport’s most iconic brand—the growing diplomatic recognition of F1’s impact is a testament to its expanding cultural and economic significance.

But while Domenicali was rubbing shoulders with royalty, F1’s next big transformation could be happening in the boardroom—thanks to Netflix.


Netflix’s Billion-Dollar Bid: The Future of F1 Broadcasting?

Formula 1’s media rights landscape is on the verge of a seismic shift, with Netflix aggressively pursuing the live streaming rights to the sport from 2026 onward.

Reports indicate that Netflix has emerged as the top contender to replace ESPN, which missed its deadline to secure a contract extension. If the bid is successful, it would mark one of the biggest shake-ups in F1’s broadcasting history.

Netflix’s potential acquisition comes after the roaring success of Drive to Survive, the docuseries that catapulted F1 into mainstream American pop culture. Now, the streaming giant wants to take its relationship with the sport to the next level—going from storytelling to live coverage.

Why does this matter?

  • It would redefine how F1 is consumed, transitioning from traditional TV to a streaming-first model.
  • It could bring in a younger, digital-savvy audience, further boosting F1’s presence in the American market.
  • It might change how races are broadcast, incorporating behind-the-scenes content and interactive viewing experiences.

The seventh season of Drive to Survive is set to drop on March 7, and if Netflix’s bid is approved, Formula 1 could soon be entering a streaming-first era.


A New Era for F1: Expansion, Growth, and Uncertainty

Formula 1 is undeniably booming—but with rapid growth comes uncertainty.

Between Netflix’s potential takeover, the royal recognition of F1’s impact, and the ongoing American expansion, the next few years will be crucial in shaping the sport’s future.

Will Netflix’s live-streaming revolution elevate the fan experience or alienate traditional viewers?
Can F1 balance its European roots with its aggressive push into the U.S. market?
And what does Domenicali’s growing political presence mean for the sport’s future leadership?

The 2025 season isn’t just about the battle on the track—it’s about the battle for the future of Formula 1 itself.

Buckle up—big changes are coming.

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