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Formula 1 shatters records in 2025: fan surge, blockbuster deals, and a new era begins

Carl Smith by Carl Smith
December 28, 2025
in Motorsports
Reading Time: 2 mins read
0
Formula 1 shatters records in 2025: fan surge, blockbuster deals, and a new era begins

Formula One F1 - Italian Grand Prix - Autodromo Nazionale Monza, Monza, Italy - September 7, 2025 Red Bull's Max Verstappen and McLaren's Lando Norris lead into the first corner at the start of the race REUTERS/Jakub Porzycki

2025: A Record-Breaking Year for Formula 1!

Buckle up, motorsport fans! 2025 has turbocharged the world of Formula 1, propelling it into the stratosphere of global sports popularity. As we celebrate the 75th anniversary of this high-octane racing spectacle, the numbers are nothing short of staggering. Formula 1 has officially become the fastest-growing sport on the planet, leaving traditional giants like the NBA in its dust!

This year, the F1 fanbase soared to an astronomical 827 million enthusiasts, marking a jaw-dropping 12% increase from the previous year. The surge is not merely a statistic; it’s a revolution! With a staggering 43% of these fans under the age of 35, it’s clear that the sport is winning over the youth like never before. Even more impressive is that a whopping 57% of all new fans this year are part of this vibrant demographic. And let’s not overlook the surge in female fans, who now represent 42% of the total audience—up from 37% in 2018. Among the new fans, nearly half—48%—are women!

The United States is the epicenter of growth, adding 52 million fans this year alone, a remarkable 11% increase. With races in Miami, Austin, and Las Vegas, the F1 juggernaut shows no signs of slowing down!

But the excitement doesn’t end at the track. The broadcasting landscape is also undergoing a seismic shift. F1 has struck a groundbreaking deal with Apple TV to exclusively broadcast race weekends from 2026 to 2030, a partnership that promises to revolutionize how fans engage with the sport. And let’s not forget about the cinematic triumph of “F1 – The Movie,” which raked in a staggering $631 million globally, making it the highest-grossing sports film of all time and the most successful film featuring Brad Pitt.

On social media, F1 is on fire! For five consecutive years, it has recorded the highest growth among sports leagues, with TikTok exploding by 91% and YouTube jumping 53%. With 2.3 billion interactions, the F1 community has outpaced the likes of the NBA, NFL, and Premier League, creating an online frenzy that’s hard to ignore!

In terms of live attendance, the thrill of the race has drawn 6.7 million spectators to the stands, surpassing last year’s figures of 6.5 million. With sell-out crowds at 19 out of 24 races, the atmosphere is electric. Looking ahead, F1 is gearing up for its historic debut in Madrid in 2026, while also securing long-term commitments to keep thrilling fans in Miami until 2041 and Montreal until 2035. Plus, the Portuguese Grand Prix is set to return to the calendar in 2027-2028!

The financial landscape is equally impressive, with a burgeoning sponsorship portfolio. The highlight? A monumental decade-long partnership with luxury powerhouse LVMH, which includes high-profile brands like Louis Vuitton, TAG Heuer, and Moët Hennessy. The sponsorship roster has tripled since 2020, with notable additions like LEGO, American Express, Sony Electronics, KitKat, and Santander.

In conclusion, 2025 is not just another year in the annals of Formula 1; it’s a watershed moment that signals a new era of growth, diversity, and electrifying excitement. As the sport races ahead, one thing is clear: the future of Formula 1 is brighter and more inclusive than ever before!

Tags: 1958-formula-1-season
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