After record-breaking success in Madrid, Vienna, and Toronto, the Formula 1 Exhibition is heading to South America for the first time, launching in Buenos Aires on March 22, 2025.
The award-winning showcase will run until June 1, 2025, giving fans an unparalleled deep dive into the world of F1, featuring legendary race cars, rare artifacts, and never-before-seen footage from the sport’s 75-year history.
With exclusive contributions from iconic teams and drivers, as well as an immersive cinematic experience, the exhibition is poised to be a must-visit event for motorsport enthusiasts across the region.
What to Expect: A Fully Immersive F1 Experience
The Formula 1 Exhibition is designed as a multi-gallery journey through the sport’s rich history, innovation, and unforgettable moments.
🚀 Once Upon A Time in Formula 1 – A historical deep dive featuring unseen photographs, legendary race cars, and iconic artifacts.
🔧 Design Lab – An inside look at an F1 factory, revealing how the world’s fastest cars are designed, engineered, and built.
🏎️ Drivers & Duels – Celebrating Formula 1’s greatest legends, from Juan Manuel Fangio to Ayrton Senna and Lewis Hamilton.
⚠️ Fallen Heroes & Survival – Honoring F1’s lost legends and revisiting Romain Grosjean’s dramatic 2020 Bahrain crash, complete with his burnt HAAS chassis and never-before-seen footage.
🎥 The Pit Wall – A cinematic finale reliving some of F1’s most thrilling and unforgettable moments.
🏁 F1 Fastest Lap Simulators – Fans can step into the driver’s seat, experiencing the intensity of an F1 race firsthand.
Why Buenos Aires? South America’s Deep-Rooted F1 Legacy
The decision to bring the exhibition to Buenos Aires highlights South America’s historic and ongoing impact on Formula 1.
🏆 Legendary Champions – The continent has produced some of the greatest F1 drivers in history, including:
✅ Juan Manuel Fangio (5-time World Champion)
✅ Ayrton Senna (3-time Champion)
✅ Nelson Piquet (3-time Champion)
✅ Emerson Fittipaldi (2-time Champion)
🇦🇷 Argentina’s F1 Connection – The country has a storied Grand Prix history, having hosted the Argentine GP and producing 26 F1 drivers over the decades.
📈 A New Era of South American Talent – The resurgence of South American drivers, including Franco Colapinto and Gabriel Bortoleto, has reignited F1 passion in the region.
Formula 1 Leaders on the Buenos Aires Exhibition
💬 Emily Prazer, F1’s Chief Commercial Officer:
“As we celebrate F1’s 75th anniversary, it’s more important than ever to acknowledge the sport’s history and heritage. Since our first show in Madrid, the F1 Exhibition has been a huge success in telling Formula 1’s story, and we are thrilled to bring it to South America for the first time.”
💬 Jonathan Linden, Co-President of Round Room Live:
“Buenos Aires is the perfect host city, with its deep motorsport heritage, iconic Argentine Grand Prix history, and passionate fanbase. We can’t wait to launch this next chapter in South America.”
💬 Sebastián Bulgheroni, Global CCO of Fenix Entertainment:
“We are aware of the passion Latin Americans feel for motorsport, and we are excited to bring them closer to Formula 1 than ever before. Buenos Aires is just the beginning—we will take the exhibition across South America to satisfy the region’s massive F1 fanbase.”
South America’s F1 Expansion: What’s Next?
This event signals a growing focus on South America as a key market for Formula 1.
🏎️ The Brazilian Grand Prix remains a highlight of the calendar, with Interlagos producing some of the most dramatic races in F1 history.
🌍 Could Argentina see an F1 return? With renewed local interest, a revival of the Argentine Grand Prix isn’t out of the question.
🎟️ More Exhibition Stops Coming – Buenos Aires is the first South American city, but more destinations are planned across the continent.
With thousands of fans expected to attend, the Formula 1 Exhibition in Buenos Aires is set to be one of the biggest motorsport events of the year—bringing F1’s past, present, and future to life like never before.