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Flavio Briatore vows Alpine supremacy: “F1 rivals no match for our reign”

Publisher by Publisher
June 5, 2025
in Motorsports
Reading Time: 1 min read
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Flavio Briatore vows Alpine supremacy: “F1 rivals no match for our reign”

Formula One F1 - Pre Season Testing - Bahrain International Circuit, Sakhir, Bahrain - February 28, 2025 Alpine executive advisor Flavio Briatore during testing REUTERS/Hamad I Mohammed

Flavio Briatore: The Mastermind Behind Alpine’s Future Success

Legendary figure Flavio Briatore is back in the spotlight, making audacious claims about guiding Alpine to Formula 1 glory while dismissing their rivals as “nothing special.” With a rich history of success in the sport, Briatore’s return to the Enstone organization has sparked a wave of optimism and anticipation.

Having previously steered Benetton to championship victories with Michael Schumacher in the ’90s and repeating the feat with Renault and Fernando Alonso in the mid-2000s, Briatore is no stranger to success in Formula 1. Now, with full control of Alpine following a recent leadership shakeup, he is determined to fulfill his promise to Renault CEO Luca di Meo of putting the team back on the podium within the next few years.

In a recent interview, Briatore exuded confidence in Alpine’s potential for greatness, stating, “If you see the teams in front of us, they’re nothing special. It’s only people, more committed, less distracted.” His bold and assertive leadership style has already brought about significant changes within the team, from restructuring staffing levels to attracting key sponsors and talent.

Despite acknowledging that this season’s performance may not have met expectations, Briatore remains optimistic about the car’s capabilities, emphasizing the need to maximize its potential to support the drivers. He also made a strategic decision to switch to Mercedes power units, believing it will give Alpine a competitive edge in the upcoming seasons.

As Briatore continues to mold Alpine into a formidable force in the F1 circuit, his unwavering determination and strategic vision are set to redefine the team’s future trajectory. With a renewed sense of purpose and a clear direction, Alpine under Briatore’s guidance is poised to challenge the status quo and emerge as a dominant force on the track.

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