FIAT returns to intersect the automotive universe with the world of design and urban culture by participating in the Milano Design Week 2026 with an unprecedented collaboration with the international magazine Wallpaper*. The result is an initiative that goes far beyond the traditional car exhibition, focusing on an immersive experience throughout the city of Milan.
Mobility as a design language
At the heart of this partnership is FIAT, which embraces urban mobility as an extension of contemporary creativity and cultural expression.
The brand has joined Wallpaper* to celebrate the launch of the Wallpaper Travel Guides, creating a bridge between design, travel, and urban mobility.
Topolino as the protagonist of the experience
The initiative comes to life with four units of the FIAT Topolino, specially designed for the occasion.
These vehicles serve as mobile platforms for urban exploration, taking visitors to discover the city in a light, sustainable, and engaging way.
A kiosk transformed into a meeting point
In the heart of Milan, a traditional kiosk has been reinvented as the editorial space of Wallpaper*, becoming a central point of the experience.
This space functions as:
- creative installation
- urban meeting point
- cultural discovery hub
Guided tours of the city
Starting from April 20, the four Topolinos will traverse the city, guiding visitors through the locations highlighted in the Wallpaper guides.
The proposal is clear: to offer a new way to experience the city, combining:
- accessible mobility
- contemporary design
- urban culture
FIAT strengthens its presence in the design world
The initiative also includes the CIAO FUTURO! space, located at Magna Pars, on Via Tortona, identified as one of the main points of interest during Design Week.
A broader view of mobility
With this action, FIAT demonstrates that the automobile can be more than just a means of transportation — it can be a tool for connecting people, spaces, and experiences.
Design, culture, and city in one concept
The collaboration with Wallpaper* reinforces the positioning of the Italian brand as a relevant player not only in mobility but also in the creative ecosystem.
Milan as an urban laboratory
Milano Design Week once again serves as a stage to test new ideas and concepts, and FIAT takes this opportunity to showcase a more emotional and cultural vision of urban mobility.