Fiat has reunited with the renowned musician Shaggy, the unmistakable voice behind the timeless hit “Boombastic.” To celebrate the 30th anniversary of the original, Shaggy recorded an updated version and filmed a new video featuring the Fiat Grande Panda.
The corresponding single, “Boombastic (Fantastic),” was released late last week by Universal Music. Drawing inspiration from the iconic song, Fiat created its advertisement to launch the new version of the Grande Panda and convey the message that “Life is Pandastic.”
The video showcases the interior of the new Grande Panda, which Fiat claims offers one of the best shoulder spaces in its segment, all while maintaining compact dimensions: 3.99 meters in length, below the segment average, 1.57 meters in height, and 1.76 meters in width (excluding mirrors).
Furthermore, the Great Panda is also synonymous with smoothness, thanks to its dual-clutch automatic transmission and the intelligent use of relevant materials, such as the bamboo-inspired instrument panel. Among its most captivating features is the pixelated theme, which appears on the front area, from the center of the upper grille to the headlights, reflecting the cube-shaped windows of the Lingotto building. The final element that makes the new global model “Pandastic” is the retractable spiral cable, a clever feature that makes charging easier and cleaner than ever.
“In celebrating the 30th anniversary of the hit song ‘Boombastic’, FIAT felt it was the perfect time to revisit the classic and make it more appealing to Generation X. The result is ‘Pandastic’, an inspiring example of disruptive marketing and a significant association: a global success for a global car and an iconic soundtrack that marks the return of the emblematic forms of a classic from the 80s”, said Olivier Francois, CEO of FIAT and global CMO of Stellantis.
