Scuderia Ferrari, the Formula 1 team, announced a long-term partnership with Hewlett Packard (HP) starting from the Miami Grand Prix. Speculations were circulating about the agreement between Ferrari and HP, which is said to be a lucrative deal rivaling the support Oracle gave to Red Bull. Ferrari has now confirmed the reports, revealing that they will compete in the F1 World Championship as ‘Scuderia Ferrari HP’ in the next stage. The blue HP logo will be prominently displayed on the team’s car and racing overalls, and the collaboration will also extend to support for Ferrari’s F1 Academy and Esports programs.
Ferrari CEO Benedetto Vigna expressed his excitement about the partnership, highlighting the shared values between the two companies. He emphasized their commitment to progress, innovation, and a sustainable future, including carbon neutrality and educating younger generations. Vigna believes HP is an ideal partner due to their alignment on these values and looks forward to facing new opportunities and challenges together.
This agreement marks Ferrari’s first major sponsorship since Mission Winnow in 2021. As part of the partnership, HP will provide essential services to the team such as computers and printers. HP CEO Enrique Lores emphasized the natural fit between the two brands, with technology, performance, and exceptional craftsmanship driving their future. Lores sees this collaboration as an opportunity to reach new audiences, drive business growth, and make a lasting impact on their shared customers and communities. Together, they aim to leverage the global stage of racing to accelerate sustainable innovation.
Next to the partnership announcement, Ferrari revealed that it will introduce a tweaked design scheme at the Miami International Autodrome. Inspired by its classic North American Racing Team (NART) entry in 1964, Ferrari will incorporate touches of blue in its paint for the Miami race, coinciding with the placement of the HP logo on their SF-24 cars.
