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Ferrari Chairman Refutes Claims: Lewis Hamilton’s Signing More Than A Marketing Move

Carl Harrison by Carl Harrison
March 5, 2025
in Motorsports
Reading Time: 2 mins read
0
Hamilton Expresses Joy Over Ferrari Performance During F1 Pre-Season Testing

Formula One F1 - Pre-Season testing - Bahrain International Circuit, Sakhir, Bahrain - February 27, 2025 Ferrari team principal Frederic Vasseur with Stellantis Chairman John Elkann during testing REUTERS/Hamad I Mohammed

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Accusations of Ferrari signing Lewis Hamilton for monetary gains rather than his racing prowess have been vehemently denied by the company’s chairman. The move, which is set for the 2025 Formula 1 season, has stirred up a whirlwind of speculations, with many suggesting that the signing was more about the seven-time world champion’s commercial appeal than his racing abilities.

Renowned racing legend Jacky Ickx was among those who expressed this view, insinuating that Ferrari’s key motivation was marketing-driven. Ickx, a respected voice in Formula 1 with an illustrious career and eight Grand Prix victories to his name, stated that Ferrari’s move to sign Hamilton was more about cash inflows than enhancing racing performance.

However, this notion was swiftly dismissed by Ferrari’s chairman, John Elkann. In a stern rebuttal, Elkann emphasized that the decision to bring in Hamilton was purely to bolster the team’s competitiveness. The 40-year-old Hamilton is set to fill the seat left by Carlos Sainz, and according to Elkann, this was a strategy for victory, not publicity.

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Elkann’s response to Ickx’s remarks was clear and unambiguous. He refuted the notion that Hamilton’s signing was a marketing ploy, recalling that at the time of his switch to Ferrari, Hamilton had finished third in the standings, trailing only behind the superior Red Bull cars. According to Elkann, the insinuation of the signing being a marketing move was not only unfair to Hamilton but also unnecessary for Ferrari.

While Elkann stands firm on the performance-oriented rationale behind Hamilton’s signing, the driver’s commercial prowess cannot be overlooked. Hamilton’s influence is powerfully felt both on and off the track. His connection to fashion, music, film and television industries, coupled with a staggering 39.1 million followers on Instagram, makes him a formidable figure in the pop culture scene.

Indeed, when Ferrari officially announced Hamilton’s signing in January 2024, the company’s stock price saw a significant surge of over ten percent. Hamilton, with a net worth exceeding £236m/$300 million, is undeniably globally popular, and his standing continues to grow.

However, alongside his marketing power, Hamilton brings to the table an unparalleled racecraft, extensive experience, and an unyielding drive for success. His triumphs at the British and Belgian Grand Prixs attest to his unwavering racing speed.

In conclusion, while Hamilton’s commercial appeal is undeniable, Ferrari maintains that the signing was a strategic move for victory, not a publicity stunt. Only time will tell if this blend of marketing influence and racing expertise will steer Ferrari to a triumphant 2025 Formula 1 season.

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