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Ferrari Announces Discontinuation of Iconic Model! You are not going to believe

Carl Smith by Carl Smith
August 7, 2024
in Latest News
Reading Time: 2 mins read
0
Ferrari Announces Discontinuation of Iconic Model! You are not going to believe
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Ferrari’s Roma, a luxury sports car that debuted in 2020, is experiencing a decline in sales. The Italian automaker recently announced this in its Q2 financial release. While previous coverage focused on other models like the 812 GTS and SF90 Stradale, we want to highlight the Roma, which has not been a top seller.

The Roma is available in two body styles: coupe and convertible, both featuring a 2+2 seating layout. It shares many components with the Portofino. Although Ferrari has not disclosed the exact number of Roma units sold, the fixed-roof version has not gained much popularity. However, the open-top Roma Spider, along with the 296 GTS and Purosangue, saw deliveries increase in the second quarter.

In terms of regional sales, the EMEA region (Europe, Middle East, and Africa) was the company’s best-performing market in the first half of the year, with 3,228 deliveries, a 2% increase. The Americas followed closely behind with 1,978 sales, an 8% rise. However, sales in Mainland China, Hong Kong, and Taiwan experienced a 19% drop from 735 to 595 units. In the rest of the APAC region, sales increased by 2% to 1,243 examples. Overall, Ferrari sold 7,044 vehicles in the first half of the year, a modest 1% increase compared to the same period last year. In Q2 alone, the company sold 3,484 cars, representing a 2.7% increase.

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The Roma Coupe, introduced in late 2019, is more of an exotic grand tourer than a full-blown supercar. It was followed by the Roma Spider in March 2023. The Spider variant features a soft top that can be operated at speeds of up to 37 mph (60 kph) in just 13.5 seconds. This marks Ferrari’s first convertible model since 1969. The trunk of the Roma Spider can accommodate 9 cu-ft (255 lt) of luggage, and a cleverly mounted hatch allows for the transportation of longer items.

Under the hood of both the Roma Coupe and Spider, you’ll find a 3.9L twin-turbo V8 engine. This front mid-engine, rear-wheel drive layout generates 611 horsepower (620 ps/456 kW) and 561 pound-feet (760 Nm) of torque. Acceleration from 0 to 62 mph (100 kph) takes 3.4 seconds, while reaching 124 mph (200 kph) from a standstill requires 9.3 seconds for the Coupe and 9.7 seconds for the Spider. Both models have a top speed exceeding 199 mph (320 kph), according to official specifications.

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