Ferrari is working to present its first 100% electric supercar, a model that represents an opportunity for the Maranello brand to revive sales in China, as the new electric Ferrari will benefit from lower tariffs and taxes.
The CEO of Ferrari, Benedetto Vigna, has already admitted that one of the models the brand will launch this year “will be more suitable” for the Greater China region, without specifying which model it is, but making it clear that “this will improve the scenario.”
It should be noted that Ferrari’s sales in China have stagnated due to weak demand for luxury vehicles. This comes at a time when Chinese brands, led by BYD, are also investing in supercar models.
Ferrari’s sales in the Greater China region fell by 25% in the first quarter of 2025, reaching the lowest level in about four years.
It is true that the Maranello brand is less exposed to the Chinese market than many of its Western “rivals” due to limiting sales to that market to 10% of its total. However, Vigna has stated that the Italian company should reconsider that limit, now that it is entering the segment of 100% electric vehicles.
