Denza has postponed its entry into Europe, an intention it announced in June and confirmed in September at the Munich Motor Show. According to available information, the European launch of the brand created by BYD and Daimler (currently, the Mercedes Group) in May 2010, and restructured at the end of 2021, when the German stake was reduced to just 10%, has been rescheduled for the second quarter of 2026.
Originally, Denza produced only electric vehicles, but the increased stake of BYD led to a repositioning that now favors the premium market and also offers plug-in hybrid systems. The Chinese manufacturer presents itself in Europe as an alternative to NIO and XPENG, two Chinese brands that also compete on the Old Continent. The other targets of the BYD subsidiary are the German brands Audi, BMW, and Mercedes.
The German publication Handelsblatt, citing a source from the brand, reports that Denza expects to deliver the first cars in Europe during the next spring. The action plan also includes the creation of a network of about 60 dealers in the region. The manufacturer’s range includes the Z9 GT, a shooting brake measuring 5.2 meters in length, available in electric and plug-in hybrid versions, and the D9 van, which features the same types of powertrains.
Klaus Hartmann, head of Denza in Europe, announces that the B5, an SUV with a plug-in hybrid powertrain, will only be available in the second half of next year. In the medium term, the Chinese brand plans to offer a range of up to eight models, with estimated prices starting at €75,000.
