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Denny Hamlin’s Fierce Stand Against NASCAR’s $320B Loss: Partners’ Playground in Peril

Miguel Cunha by Miguel Cunha
July 6, 2025
in Motorsports, NASCAR
Reading Time: 2 mins read
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Denny Hamlin’s Fierce Stand Against NASCAR’s $320B Loss: Partners’ Playground in Peril

Denny Hamlin Faces Uncertainty as NASCAR Considers Abandoning $320 Billion Worth Partner Haven

In the high-octane world of NASCAR, Denny Hamlin is not just a driver but also a team owner, juggling both roles with finesse. With three impressive wins under his belt this season at Martinsville, Darlington, and Michigan, Hamlin has solidified his position in fourth place in the driver standings, gearing up for a promising playoff campaign. However, as the co-owner of 23XI Racing alongside basketball legend Michael Jordan, his responsibilities extend far beyond the racetrack.

At 23XI Racing, Hamlin oversees drivers Tyler Reddick, Bubba Wallace, and rookie Riley Herbst, each striving to secure their spot in the playoffs and enhance their visibility in strategic markets. As NASCAR embraces road and street courses, the Chicago Street Race, also known as the Grant Park 165, has emerged as a standout event, transforming the landscape of NASCAR racing with its 2.2-mile, 12-turn circuit set against the backdrop of Chicago’s skyline and Lake Michigan.

Amidst the buzz surrounding the race, which is in its final contracted season with an uncertain future, Hamlin has expressed his concerns about NASCAR’s shift towards street courses. While traditionalists yearn for classic speedways like Chicagoland, younger fans are drawn to the excitement of urban tracks. For 23XI Racing, the Chicago race holds immense significance as it serves as a crucial market for key partners such as McDonald’s and the Jordan Brand, facilitating sponsor activations and contributing to the team’s overall business strategy.

The potential departure of the Chicago Street Race after its contract ends in 2025 has left Hamlin visibly distressed. The event, which incurred significant costs for construction and police overtime, has been a cornerstone of 23XI Racing’s branding and fan engagement efforts, offering a playground worth a staggering $320 billion through various activations and events.

While speculations about relocating the street race to San Diego loom large, Hamlin remains staunch in his support to retain the event in Chicago, emphasizing the city’s cultural and economic significance as the home of the Chicago Bulls and the birthplace of the Jordan Brand. With the reported challenges faced by the event, including adverse weather conditions, Hamlin is undeterred, emphasizing the track’s competitive nature, spectator-friendly layout, and picturesque surroundings as compelling reasons to preserve the race in Chicago.

In a bid to address logistical obstacles and infuse innovation into NASCAR’s racing calendar, Hamlin has proposed a groundbreaking concept of a “street oval,” blending the thrill of street racing with the heritage of NASCAR’s oval tracks. This visionary idea not only aims to reduce costs but also aims to maintain the urban charm that has captivated fans and drivers alike.

As Hamlin advocates for the retention of the Chicago Street Race and explores innovative solutions to enhance the fan experience and broaden NASCAR’s appeal, his unwavering commitment to the sport’s evolution underscores the pivotal role of events like the Grant Park 165 in shaping the future of NASCAR and its engagement with diverse audiences.

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