Daniel Ricciardo might be out of the driver’s seat for the remainder of the Formula 1 season, but don’t count him out of the United States Grand Prix just yet. Circuit of The Americas (COTA) chairman Bobby Epstein believes the fan-favorite Aussie could still have a massive impact at the Texas race—even if he’s not competing.
After Red Bull replaced Ricciardo with Liam Lawson for the final races of the 2024 season, many feared this signaled the end of Ricciardo’s F1 career. But at COTA, Ricciardo’s popularity is undeniable, and Epstein insists that fans will flock to the circuit just to see him, whether or not he’s behind the wheel.
“Ricciardo’s Star Power Transcends the Car”
“Daniel may have just as big an impact out of the car as he has in it,” Epstein told reporters, underscoring Ricciardo’s unique connection with the North American fanbase, especially in Texas. “I’m not sure people are buying tickets just to see him race if he’s not in a competitive car, but if you’re coming because he’s part of the F1 community, he can still be a huge draw.”
Ricciardo’s infectious personality and charisma have made him a fan-favorite worldwide, and Epstein hopes he’ll be more available to fans, taking photos, signing autographs, and engaging with the public at COTA. “He’s really, really loved in Texas, and I think he likes it here,” Epstein added, confident that Ricciardo’s presence will keep fans buzzing even without his racing helmet on.
Could Ricciardo Become Red Bull’s Ambassador?
Red Bull is keen to keep Ricciardo in the fold as an ambassador, though no official agreement has been reached. His future in the sport remains uncertain, but Epstein is adamant that Ricciardo’s involvement at the United States GP will be meaningful, potentially giving the crowd a reason to cheer beyond the on-track action.
Ticket Sales Surge Amid Championship Drama
While ticket sales for the U.S. Grand Prix at COTA started slower than in previous years, the ongoing championship battle—highlighted by Max Verstappen’s unexpected winless streak over the last eight races—has reignited interest. Epstein also dismissed concerns that the addition of a third U.S. race in Las Vegas had hurt COTA’s sales, viewing it instead as a positive spectacle for the sport.
“It’s probably a wash,” Epstein said, acknowledging that while Las Vegas competes for attention, the unique nature of each event ensures that fan interest remains high. Epstein is especially fond of the glitz and glamour Vegas brings, even if it doesn’t draw as much of a U.S. audience as Miami’s race.
As F1 fever continues to rise in the States, Ricciardo’s presence at COTA could become a crucial part of the event’s allure, proving that even without a seat, the Australian driver’s star power remains undimmed.
