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Dale Jr. Is Back: NASCAR Icon Returns to the Booth with Amazon and TNT in Game-Changing Broadcast Deal – “F—They’re Talking About”

Virgilio Machado by Virgilio Machado
February 13, 2025
in Motorsports
Reading Time: 4 mins read
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Dale Jr. Is Back: NASCAR Icon Returns to the Booth with Amazon and TNT in Game-Changing Broadcast Deal – “F—They’re Talking About”

Feb 12, 2025; Daytona Beach, Florida, USA; NASCAR team owner Dale Earnhardt Jr. looks on during practice for the Daytona 500 at Daytona International Speedway. Mandatory Credit: Peter Casey-Imagn Images

Dale Earnhardt Jr. just couldn’t stay away. After stepping back from the NBC commentary booth in 2024, the 15-time Most Popular Driver felt the void—and so did NASCAR fans. Now, with the 2025 season approaching, Junior is making his much-anticipated return as part of Amazon Prime and TNT Sports’ new NASCAR broadcast team.

While his comeback is thrilling for fans, Dale Jr. isn’t sugarcoating the challenges of live TV. As he shared on his Dirty Air podcast, even seasoned broadcasters can struggle with the pressure of calling a race in real time.

Dale Jr. Gets Real About the Challenges of Broadcasting

Junior has been in the booth since 2018, bringing an insightful, unfiltered perspective that’s resonated with fans. But as smooth as he might seem on air, even he admits that broadcasting can be a wild ride.

“I think one of the biggest mistakes in broadcasting—I guess not the biggest, but a common mistake, and I’m guilty of it too—is not listening to your booth mates,” Dale Jr. confessed. “If you listen to a race, I bet you every race, no matter who it is, even when I’m doing it, you repeat things that your booth mate already just said.”

For Junior, staying locked in and engaged is crucial. “There can never be a moment where you’re like, ‘I don’t know what the f— they’re talking about,’” he joked, highlighting the chaos that can unfold in a fast-paced live broadcast.

Reuniting with an Old Ally and Welcoming a New Voice

Dale Jr. won’t be stepping into unfamiliar territory. He’s reuniting with former crew chief Steve Letarte, a duo that saw major success at Hendrick Motorsports from 2010 to 2014. But what excites Junior even more is teaming up with Adam Alexander, a respected broadcaster who has built a strong reputation covering NASCAR’s Xfinity Series for Fox Sports.

“When I started broadcasting, everybody in the NBC bubble was very supportive, of course,” Dale Jr. shared on his Dale Jr. Download podcast. “But outside of the NBC family, Adam was one of the few people that constantly was texting me, just saying nice things and being supportive.”

That chemistry between the trio—Junior, Letarte, and Alexander—could be the secret sauce that makes Amazon and TNT’s coverage stand out.

NASCAR’s Bold New Era: Amazon & TNT Join the Action

Dale Jr.’s return comes as NASCAR enters a new broadcasting era. In 2024, the sport shook up its media landscape by signing a $7.7 billion, seven-year deal that brings four different broadcasters into the fold.

For the first time ever, NASCAR is handing over the midseason races to Amazon Prime Video and TNT Sports, breaking away from the traditional Fox and NBC duopoly.

Here’s how the new schedule looks:

  • Amazon Prime Video will air five mid-season races, starting with the Coca-Cola 600 at Charlotte.
  • TNT Sports will take over the next five races, beginning with Atlanta Motor Speedway.
  • Amazon will exclusively stream qualifying and practice sessions for the first half of the season, while TNT will handle the second half.
  • Fox Sports retains the Daytona 500, the pre-season clash, and the All-Star Race.

This strategic shift aims to attract a younger, more digital-savvy audience, something NASCAR has struggled with in recent years.

More Legends Might Join the Booth—Is Carl Edwards Next?

Dale Jr. might not be the only Hall of Famer joining this groundbreaking NASCAR broadcast lineup. Rumors are swirling that Carl Edwards could also step into a commentary role, further boosting Amazon and TNT’s new coverage.

For now, though, fans are just thrilled to have Junior back, delivering his signature insight, humor, and no-nonsense approach to the sport he loves. With a new broadcast team, a modern media strategy, and the return of one of the most beloved voices in NASCAR, 2025 is shaping up to be a season like no other.

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