After surprising the audience in Barcelona and Prague in the Czech Republic, the Cupra Terramar America’s Cup has arrived in Lisbon to challenge the limits and show what at first glance seems impossible: a car navigating in the full river Tagus.
In a clear demonstration that innovation and nonconformity are part of the brand’s DNA, this special Cupra Terramar is inspired by the brand’s connection to the 37th America’s Cup in 2024, having been designed to symbolize Cupra’s ambition to go beyond the conventional limits of the automotive industry.
With a sporty design and bold lines, it stands as a true manifesto of innovation, emotion, and freedom, projecting the Cupra spirit into new territories.
To realize this adventure, Cupra turned to the nautical engineers from Brava Boats and Vetus, a supplier of marine equipment, who developed a platform similar to a trimaran, capable of supporting up to 2,500 kg, which holds a Terramar, identical in every way to what we find on the roads.
The big difference is in the instrument panel, which has been redesigned to integrate navigation modes, as well as in the space traditionally occupied by the gear shift controls that have been removed to make way for electronic maneuvering and propulsion controls, specifically designed for boats, which control navigation without compromising the visual identity and functionality of the car.
These modifications ensure a seamless transition between the functions of the car and the platform, allowing the Terramar to become the perfect stage for this unique moment, where a Cupra car transforms into the protagonist of the waters.
Thus, do not be surprised if in the coming days while strolling in Lisbon along the Tagus River, you see a car navigating, as it is the Terramar America’s Cup that is now arriving in Portugal, a country of navigators and a meeting point between land and sea, to reinforce the message that Cupra is not just a car brand, but a way of experiencing mobility in an emotional, surprising, and disruptive manner, regardless of the terrain, or, in this case, the river.
