The Cupra has just opened its first City Garage in France, in one of the most emblematic locations in Paris, on Boulevard de la Madeleine.
To celebrate the inauguration of the new space, the brand organized an event in collaboration with Cupra’s new ambassador, French pastry chef Jeffrey Cagnes, who specially created thematic cakes reflecting the brand’s Mediterranean origins for the occasion.
Guests had the opportunity to get to know up close Cupra’s first electric SUV, which was highlighted in the brand’s new space.
“The opening of our first Cupra City Garage in France is a true milestone for the brand. Paris is one of the most emblematic cities in the world and is at the heart of European culture. It has many connections with our hometown, Barcelona, due to its obsession with design, architecture, and gastronomy. Paris is also a city of ideas with a long tradition of nonconformity, which aligns perfectly with the Cupra brand”, emphasized Wayne Griffiths, CEO of Cupra at the inauguration of the City Garage in Paris.
Remember that these new brand spaces, located in iconic areas of major cities around the world, allow Cupra to offer an unconventional and unique customer experience by placing people at the center of its distribution strategy.
In addition to Paris, Cupra has already opened City Garages in Mexico City, Milan, Munich, Lisbon, Rotterdam, and Sydney, and recently opened another one in Berlin. In early 2024, Madrid will be the next city to receive a new brand space.
