Leading the ongoing transformation of Seat S.A., Cupra is entering a new chapter in its history, and the brand says it is ready to launch new models in 2024 and target new markets.
At the Seat S.A. press conference that presented the results of 2023, along with the strategy for the coming years, Wayne Griffiths, CEO of Seat and Cupra, announced that 2024 marks the beginning of its largest product offensive to date, with the launch of the new Tavascan, the brand’s second fully electric model, and the Terramar, an electrified SUV.
In addition, Cupra also announced new and updated versions of its Leon and Formentor models, which will be unveiled in the coming weeks. Cupra’s strategy also involves its globalization, including the brand’s entry into the North American market.
“By the end of the decade, Cupra will enter the US market. We plan to launch it with the electric version of the Formentor and a larger electric crossover SUV. This crossover will be produced in VW Group factories in the North American region, including Mexico. Initially, Cupra will be launched in selected states on the east and west coasts and in the Sun Belt states. This strategy will be implemented through a new distribution model”, announced Wayne Griffiths.
The brand will also accelerate its global expansion in 2024 with the opening of new Cupra City Garages in Istanbul, Vienna, and Manchester, all with the aim of fulfilling its ultimate ambition of becoming a truly global brand.
