When Cole Custer was relegated to the NASCAR Xfinity Series in 2023, fans weren’t sure what his future would hold. But while he turned his demotion into an Xfinity Series championship-winning comeback, one sponsor helped him keep a delicious sense of humor along the way—Andy’s Frozen Custard.
And now, with Custer back in the Cup Series for 2025 as the sole driver for the Haas Factory Team, the custard connection is back in full force. A leaked image of his new paint scheme sent fans into a frenzy of nostalgia, memes, and outright joy.
Cole Custer & Custard—A Match Made in Marketing Heaven
It all started in 2024, when Andy’s Frozen Custard sponsored three of Custer’s Xfinity races—Texas, the Chicago Street Course, and the Charlotte ROVAL. The internet, never one to pass up a golden opportunity, immediately rebranded him as “Cole Custard.”
Now, even though Custer is stepping back into the Cup Series spotlight, the custard jokes have followed him—and honestly, it’s too good to ignore.
Fans Go Wild Over Custer’s Leaked 2025 Paint Scheme
A Reddit user recently posted a sneak peek at Custer’s Andy’s Frozen Custard paint scheme, sourced from the company’s website. The car, unsurprisingly, leans all the way into the custard theme, featuring bright yellow, red, and white colors—practically dripping in sweet frozen goodness.
And, of course, NASCAR fans went absolutely wild in the comments.
🔥 “Cole Custard rides again! Someone get this man a lifetime supply of frozen treats!”
🔥 “I will never call him Custer again. He is forever Cole Custard.”
🔥 “This man better win at least one race so we can make some ice-cold victory lane memes.”
🔥 “At this point, they should just lean in and make his firesuit look like a giant sundae.”
Custer Stays Focused on 2025, Despite the Sweet Distractions
While fans are having their custardy fun, Custer himself is laser-focused on making his Cup Series return a success.
🗣️ “I think everybody’s just excited to get going,” Custer told the Martinsville Bulletin. “There’s been so much work that’s gone in over this offseason organizing things, and now we actually get to go to the track and talk about race cars.”
The Haas Factory Team—a rebranded version of Stewart-Haas Racing—is entering 2025 with a new vision. Custer will be the only driver under the team’s banner, carrying its hopes with strong technical support from RFK Racing.
One key addition to his team? Crew chief Aaron Kramer, who has made a strong impression with his detailed, hands-on approach.
🗣️ “Kramer has been actively involved in the shop during the car-building process, and his detailed persona has impressed Custer,” reports Martinsville Bulletin.
Will Cole Custard Taste Sweet Victory in 2025?
With new leadership, a fresh team structure, and a Cup Series return, Custer has all the tools to redeem himself at NASCAR’s highest level. But let’s be honest—if he takes the No. 41 to victory lane, the internet will explode in custard-themed celebration.
So the real question is: Will Cole Custard melt under pressure, or will he serve up a championship-caliber performance? 🍦🏁
