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Claire Williams Rises as Santander F1 Ambassador: Inside Her Thrilling Return to Racing

Arthur Ling by Arthur Ling
March 31, 2025
in Motorsports
Reading Time: 1 min read
0
Claire Williams Reveals How COVID Forced the Sale of Family’s Iconic F1 Team

Former Williams Formula 1 team deputy principal, Claire Williams, has landed a prestigious new role as the F1 ambassador for team sponsor, Santander. This exciting development comes after the Spanish bank recently partnered with the Williams team, further solidifying their presence in the world of motorsport.

Claire Williams, who played a significant role in the Williams team from 2013 to 2020, has resurfaced in the F1 scene with this new ambassadorial position. Despite keeping a low profile since stepping down from her deputy principal role, Williams made a notable appearance in the popular Netflix series Drive to Survive.

Expressing her enthusiasm for the new role, Williams took to social media to share her excitement, stating, “Thrilled to join Santander UK as their F1 Ambassador. Incredible to be part of a brilliant day with their leadership team – talking all things performance, resilience and what it really takes to lead under pressure.”

Having experienced the scrutiny of being in the spotlight during her time as deputy principal, Williams acknowledged the challenges of now being a public figure commenting on the sport, a role reversal she finds both intriguing and demanding.

As the newest face of Santander in the F1 world, Claire Williams is set to bring her wealth of experience and insights to the forefront, engaging with fans and enthusiasts on various aspects of the sport. Her appointment adds a fresh dynamic to the partnership between Williams and Santander, promising exciting collaborations and initiatives in the future.

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