In a candid revelation, Claire Williams has admitted she deeply regrets not partnering with Lawrence Stroll, a decision that could have saved the storied Williams F1 team from being sold. Stroll, who initially invested in Williams when his son Lance debuted with the team in 2017, later bought Force India, transforming it into Racing Point and ultimately rebranding it as the official Aston Martin F1 team in 2021.
Reflecting on those tumultuous years, Williams confessed to Business of Sport that letting Stroll slip away was a missed opportunity that “drives me nuts.” Despite the financial troubles Williams faced in the late 2010s, Stroll’s support could have been the lifeline they needed. Instead, he shifted his focus, acquiring Force India and building a formidable Aston Martin F1 outfit, now armed with Adrian Newey’s genius and a state-of-the-art wind tunnel set to go live soon.
Stroll’s foresight in building partnerships with Aramco and Honda, and hiring top talents like Newey and Fernando Alonso, has positioned Aston Martin as a future contender for titles from 2026 onwards. “That was a genius move of Stroll’s [to hire Newey],” Williams acknowledged, highlighting what could have been for her team.
In contrast, Williams’ fate took a turn for the worse. The fallout from a sponsor dispute, coupled with the COVID pandemic, forced the family to sell to Dorilton Capital in 2020. “It was a thing completely out of our hands,” Williams lamented. “There is not one day when I ever, ever have the emotion that I’m pleased that we sold Williams.”
The sale marked the end of the family’s involvement in F1, just as the sport was on the cusp of a massive boom in global interest and value. Williams, now flourishing under Dorilton’s ownership, has seen an infusion of investment, boosting its infrastructure and staff numbers to over 1,000 employees. Despite a record financial loss in 2023, the new owners are committed to rebuilding the team and propelling it back up the F1 grid.
However, as F1 team valuations soar toward the billion-dollar mark, Williams admits to another regret: not negotiating a small stake in the deal. “I’m quite gutted that as part of the deal I didn’t just say, well, we want to retain 5%, but never mind,” she rued.
Claire Williams’ revelations paint a picture of “what could have been” had she seized the opportunity to partner with Stroll. As Aston Martin eyes championship success and Williams rebuilds under new ownership, the former team principal is left reflecting on one of the biggest “what-ifs” of her career.