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Cadillac teams up with Tommy Hilfiger: a bold new era in Formula 1 fashion

Carl Smith by Carl Smith
February 5, 2026
in Motorsports
Reading Time: 2 mins read
0
Cadillac teams up with Tommy Hilfiger: a bold new era in Formula 1 fashion

Cadillac Revvs Up for Formula 1: A New Era with Tommy Hilfiger!

In a thrilling announcement that has sent shockwaves through the motorsport and fashion worlds, Cadillac has officially inked a partnership with American fashion titan Tommy Hilfiger! This bold move follows the brand’s recent separation from racing superstar Lewis Hamilton, who has been a giant in the F1 scene since his partnership with Hilfiger began back in 2018 with Mercedes. As Hamilton gears up for his final race with Mercedes, set to conclude after the 2024 season before making a high-profile switch to Ferrari in 2025, Cadillac is charging ahead as the newest contender in F1.

The stakes are high as Cadillac emerges on the grid, and they’ve made a power play by securing Hilfiger as their official apparel partner. This exciting alliance promises to deliver a range of team kit replicas for eager fans and a series of exclusive, limited-edition pieces that will set the fashion world ablaze throughout the season. Cassidy Towriss, Cadillac’s Chief Brand Advisor, couldn’t contain her enthusiasm, stating, “This collaboration brings together two iconic American brands with a shared belief in design, performance, and cultural relevance.” She added, “Working closely with the Tommy Hilfiger team, we’ve created fanwear that feels authentic, elevated, and true to the identity we’re building.”

But that’s not all! The highly anticipated 2026 collection is just a teaser of what’s to come as Cadillac gears up to carve out its identity both on and off the track. The excitement isn’t limited to Cadillac alone; Tommy Hilfiger’s global brand president, Lea Rytz Goldman, expressed her exhilaration about the partnership, declaring, “This collection celebrates the Tommy Hilfiger brand’s legacy in Formula 1 and the sport it has become today.”

Hilfiger has long been a transformative force in merging fashion with sports and entertainment, and F1 has become an undeniable cultural juggernaut. Goldman emphasized this point, stating, “Partnering with the Cadillac Formula 1 Team allows us to create prep classics that are confident, collectable, and made for fans.” This collaboration isn’t just about clothes; it’s about forging a new path in the world of Formula 1, where style meets speed!

As Cadillac revs its engines for this new chapter, the excitement among fans is palpable. Will this partnership redefine not only the fashion landscape within Formula 1 but also elevate Cadillac’s presence in a fiercely competitive sport? One thing is for sure: the world will be watching as Cadillac and Tommy Hilfiger gear up for a thrilling ride into the future of motorsport!

Tags: 1958-formula-1-seasonaf-corse-ferraricadillac-formula-1-teamgetspeed-mercedesLewis Hamilton
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