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Cadillac reveals stunning special-edition livery for explosive F1 debut in Barcelona

Miguel Cunha by Miguel Cunha
January 13, 2026
in Motorsports
Reading Time: 2 mins read
0
Cadillac reveals stunning special-edition livery for explosive F1 debut in Barcelona

Cadillac Takes the Racing World by Storm with Stunning Special-Edition Livery for F1 Debut!

In a groundbreaking move that has motorsport enthusiasts buzzing with excitement, Cadillac has officially unveiled a striking special-edition livery ahead of its highly-anticipated Formula 1 debut! The unveiling took place at General Motors’ cutting-edge global headquarters in Detroit, where General Motors president Mark Reuss showcased the eye-catching design that will grace the track during the pre-season test at the prestigious Circuit de Catalunya in Barcelona from January 26 to 30.

But that’s not all! Fans around the globe will get their first full glimpse of the official race livery during an electrifying advertisement slated for the Superbowl half-time show on February 8. This strategic reveal is part of GM’s grand opening celebrations, with the stunning livery set to dazzle onlookers at the Detroit Auto Show until January 25.

Cadillac has described this livery as “a bold, yet disciplined design created specifically for the demands of pre-season development.” The automaker has ingeniously crafted it to not only mask vital aerodynamic details, much like camouflaged prototypes, but also to express its unique brand identity in the competitive F1 arena.

Reuss passionately stated, “Our new testing livery celebrates Detroit’s design heritage and the power of the global Cadillac Formula 1 team, while keeping our design secrets under wraps.” This clever strategy underscores the importance of stealth in the high-stakes world of Formula 1, where every detail can make or break a team’s performance.

Adding to the excitement, Cadillac CEO Dan Towriss emphasized the team’s commitment to innovation, both on and off the track, saying, “The Cadillac Formula 1 Team is committed to innovation on and off the track. TWG, combined with General Motors, allows us to rethink the norm and introduce the team in bold new ways.” He further highlighted the significance of debuting their race livery during a globally televised championship broadcast, which promises to challenge conventions and propel Cadillac Formula 1 into the international spotlight.

With the 2026 season looming, Cadillac is poised to honor its automotive heritage while simultaneously pushing the envelope for what’s to come in motorsport. The Barcelona test is just the beginning of what promises to be an exhilarating journey for Cadillac in Formula 1.

Stay tuned for more sensational updates as we countdown to the debut of Cadillac’s official race livery—this is a moment in automotive history you won’t want to miss!

Tags: 1958-formula-1-seasoncadillac-formula-1-team
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