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Cadillac ignites anticipation with dazzling Times Square countdown box ahead of F1 livery reveal

Simon Monroy by Simon Monroy
January 29, 2026
in Motorsports
Reading Time: 2 mins read
0
Cadillac ignites anticipation with dazzling Times Square countdown box ahead of F1 livery reveal

Cadillac Ignites F1 Fever with Dazzling Times Square Countdown Box

Buckle up, motorsport fans! Cadillac is about to take the Formula 1 world by storm as the countdown to its groundbreaking livery reveal reaches a fever pitch. In a bold move, the iconic automotive brand has transformed the bustling heart of Times Square into a high-octane spectacle, unveiling the sensational ‘Cadillac Countdown’ ahead of its much-anticipated Super Bowl reveal.

This isn’t just any reveal—Cadillac is poised to showcase its inaugural F1 livery during one of the most-watched events in the world, the Super Bowl, on February 9. After a week of enigmatic ‘camo-livery’ testing in Barcelona, the team is ready to strip away the mystery and unveil its true colors to the world. Cadillac has invested millions in a prime-time advertising slot that promises to captivate millions of viewers and ignite excitement across the globe.

From February 6 to 9, Times Square will host the striking Cadillac Countdown Box, a chrome-clad marvel designed to build suspense as the clock ticks down to the big reveal. This eye-catching structure will house a replica of the team’s car adorned in its brand-new livery, but don’t expect to see it just yet! The box features a frosted glass exterior that teases with mysterious silhouettes and tantalizing movement inside, further fueling anticipation.

The countdown itself will be anything but static—Cadillac promises an array of stunning visual transformations and content updates as the clock approaches zero. As the Super Bowl reaches its thrilling conclusion, the frosted glass will dramatically melt away, unveiling the full glory of Cadillac’s F1 car and livery for all to see. This spectacular reveal will remain on display for fans to admire on the following day, making it a must-see event.

Cadillac CEO Dan Towriss emphasized the significance of this moment, stating, “The unveiling of a livery in Formula 1 is an important moment as it is a reflection of the team’s identity. The reveal at the Super Bowl and in Times Square represents both a launch moment and an invitation for fans to join in our journey.” He added that the Super Bowl ad would bring the team into millions of homes, while the Cadillac Countdown would offer an up-close experience in one of the busiest locations in the United States.

Get ready, because Cadillac is gearing up to make history—not just as a newcomer in F1, but as a brand that knows how to create buzz and excitement. The Countdown Box isn’t just a structure; it’s a symbol of Cadillac’s commitment to innovation and fan engagement. As the countdown continues, the world watches eagerly, and one thing is certain: Cadillac is revving up for an unforgettable ride in Formula 1!

Tags: 1958-formula-1-seasonaction-express-cadillac
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