Bridgestone has just unveiled a new tire, the Potenza Sport A, which is the company’s first mass-produced tire to incorporate 55% certified recycled and renewable materials.
The Potenza Sport A has been developed with Enliten technology to enhance its sustainability features and make it fully prepared for electric vehicles, without compromising safety or performance.
As a result, Bridgestone’s ultra-high-performance tire offers exceptional safety and control for drivers, achieving an A rating on the EU label for wet grip.
Additionally, it also provides the best energy efficiency in its class and extended battery range, also holding an A rating for rolling resistance.
According to Bridgestone, the certified renewable materials used to produce the tire include natural rubber and bio-attributed polymers, as well as ground rubber from end-of-life tires, certified carbon black sourced from circular oils, rice husk ash silica, lignin, zinc oxide, and recovered carbon black, also derived from end-of-life tires.
“The Bridgestone Potenza Sport A is a great example of Bridgestone’s innovation capabilities and commitment to sustainability. This achievement marks another significant milestone as we accelerate our progress towards using 100% sustainable materials in our products by 2050 and beyond. We take pride in mass-producing a tire that incorporates such a high percentage of certified recycled and renewable materials, driving sustainable innovation. This launch promotes the adoption of a circular economy in our operations.”, said Steven De Bock, Vice President of Bridgestone.
