In a groundbreaking move, ELEMIS has chosen the fierce racer Jessica Hawkins as their latest brand ambassador, solidifying their partnership with Aston Martin F1. This collaboration, which commenced in 2025, marks a significant milestone as the first skincare brand to sponsor an F1 team, breaking barriers and redefining traditional sponsorships in the world of motorsports.
Jessica Hawkins, the Head of F1 Academy at Aston Martin, brings a wealth of experience and influence to the table, making her the perfect fit for this innovative partnership. Expressing her excitement, Hawkins stated, “10 years ago this definitely wouldn’t have happened. We’ve come so far in recent years… it means so much to have a company like ELEMIS believe in me, and the visibility it’s creating is incredible.”
The impact of this collaboration extends beyond branding, with ELEMIS actively engaging in the F1 scene through unique brand activations at key Grand Prix events. One notable event includes a ‘first-of-its-kind spa experience on board the Aston Martin Aramco luxury yacht’ at the upcoming Monaco GP, showcasing the brand’s commitment to luxury and innovation.
Furthermore, ELEMIS will not only support the Aston Martin team but also directly sponsor Jessica Hawkins as she competes in the 2025 GT World Challenge Europe Endurance Cup with Comtoyou Racing. Hawkins expressed her gratitude, acknowledging the role of sponsorship in enabling her racing career, especially coming from a non-motorsport background.
The partnership between ELEMIS and Jessica Hawkins transcends the realm of motorsports, aiming to empower women both within and outside the industry. By joining forces, they seek to inspire, empower, and elevate the voices of females in sports and beyond, promoting inclusivity and diversity.
ELEMIS CEO Sean Harrington echoed this sentiment, emphasizing the brand’s dedication to progress and positive change. “Jessica’s fearless pursuit of progress in motorsport mirrors our own commitment to challenging the status quo and driving positive change. Together, we aim to inspire, empower, and elevate the voices of females in sport and beyond,” said Harrington, highlighting the shared values and goals of the brand and the ambassador.
The collaboration between ELEMIS and Jessica Hawkins not only signifies a new era in F1 sponsorships but also paves the way for greater inclusivity, diversity, and empowerment within the world of motorsports and beyond.
