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Audi’s Strategic Realignment: Binotto and Wheatley to Lead Sauber’s Transformation Ahead of 2026 F1 Entry

Carl Smith by Carl Smith
August 18, 2024
in Motorsports
Reading Time: 2 mins read
0
Impact of Audi’s major leadership shift on Formula 1 driver market

Mattia Binotto Instagram

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As Audi prepares for its ambitious entry into Formula 1 in 2026, significant changes are underway at Sauber, the team that will become Audi’s factory team. The restructuring at Sauber’s headquarters in Hinwil signals Audi’s intent to create a formidable F1 presence, with the recent hiring of Mattia Binotto, a renowned engine expert and former Ferrari Team Principal, and Steve Wheatley, a highly respected figure in motorsport regulations.

In an interview with Motorsport-Total, Audi F1 interim team boss Alessandro Alunni Bravi elaborated on the ongoing restructuring process. He emphasized that the changes reflect a clear strategy aimed at enhancing decision-making efficiency and leadership within the team. The decision to bring in Binotto, who will report directly to Gernot Döllner, is seen as a crucial step in this transformation.

“The goals are clear: defined responsibility and efficiency in the decision-making process,” Bravi stated. “Mattia will have clear leadership and will report directly to Gernot Döllner. This is an important sign of our new process.”

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Bravi highlighted Binotto’s extensive experience in Formula 1, spanning over 25 years, during which he led significant projects, particularly in Ferrari’s Engine and Technical Departments. His experience and leadership are expected to be pivotal as Audi aims to rapidly adapt to the fast-paced and highly competitive world of F1.

“This decision underscores Audi’s commitment,” Bravi continued. “It should help the team to align with the pace of Formula 1 in terms of decision-making and leadership. I believe this is a critical and positive step for our entire team.”

When asked about the comparison between Binotto and Andreas Seidl, who was previously in favor but has since been overshadowed by these new appointments, Bravi refrained from making direct comparisons. Instead, he focused on the future and the team’s needs as they prepare for Audi’s official entry.

“Every person has a different approach,” Bravi remarked. “I’ve known Mattia for many years, and I believe he has enormous competence, especially in the technical field. The message is clear: Mattia will lead Sauber Motorsport with full responsibility for the sporting success of the Audi factory team.”

Bravi was careful to avoid speculating on the reasons behind Seidl’s diminished role, emphasizing that the focus should be on the future rather than past decisions. “It is not my place to comment on the individual backgrounds and reasons for this. We should not judge what was done but look to the next steps,” he said. “With Mattia, we can achieve the goals of Audi AG and those of all the people who work in Hinwil and Neuburg.”

As Sauber continues under its current guise until 2025, the groundwork is being laid for its transformation into Audi’s F1 team. The addition of Binotto and Wheatley, both experts in their respective fields, is seen as a strategic move to ensure that the team is well-prepared to compete at the highest level when Audi officially joins the Formula 1 grid in 2026.

Photo from Binotto Instagram

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