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Brad Keselowski warns of 23XI lawsuit and OEM concerns as threats to NASCAR’s future

Publisher by Publisher
January 21, 2025
in Motorsports
Reading Time: 3 mins read
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Brad Keselowski warns of 23XI lawsuit and OEM concerns as threats to NASCAR’s future

Jun 23, 2024; Loudon, New Hampshire, USA; NASCAR Cup Series driver Brad Keselowski (6) is introduced before the start of the USA TODAY 301 at New Hampshire Motor Speedway. Mandatory Credit: Eric Canha-USA TODAY Sports

Brad Keselowski, the 2012 NASCAR Cup Series champion and current co-owner/driver of RFK Racing, has expressed serious concerns about the future of NASCAR amid the ongoing 23XI Racing and Front Row Motorsports (FRM) lawsuit against the France family and the sanctioning body. Keselowski recently outlined two major threats facing the sport: the fallout from the lawsuit and the precarious state of NASCAR’s Original Equipment Manufacturer (OEM) landscape.

The 23XI lawsuit: A seismic shift for NASCAR

The legal battle, which began in 2024, centers on the charter and revenue-sharing agreements that 23XI Racing and FRM view as unfairly skewed in NASCAR’s favor. So far, the 23XI-FRM alliance has made significant progress, winning initial filings that allowed them to race as charter teams in 2025 and forcing NASCAR to approve their purchase of Stewart-Haas Racing’s charters.

Keselowski emphasized the magnitude of this lawsuit, calling it a potential game-changer for the sport.

“Well, I would say there’s one A and one B that are the two biggest threats for me. One is whatever falls out of the charter lawsuit, the dispute between 23XI, Front Row Motorsports, and NASCAR. That is a significant threat to all of NASCAR, which transcends the Cup Series,” Keselowski said.

The outcome of the case could redefine how NASCAR operates, impacting everything from team ownership structures to revenue distribution. According to Keselowski, this legal battle doesn’t just affect the top-tier Cup Series but could ripple across all levels of the sport.

OEM participation: A fragile foundation

Beyond the lawsuit, Keselowski highlighted another pressing issue: the lack of diversity among NASCAR’s OEMs. The sport has relied on Chevrolet, Ford, and Toyota for over two decades, but Keselowski believes this limited pool of manufacturers leaves NASCAR vulnerable.

“Outside of that, the OEM picture and landscape is a significant threat. NASCAR’s been operating with three OEMs now for probably a decade, a decade and a half. It’s a bit of a precarious position to be in,” he explained.

Keselowski warned that if one of the three major OEMs were to exit NASCAR, the resulting instability could severely impact teams and the sport as a whole. He advocated for expanding the field to four or five manufacturers to create a more robust and sustainable ecosystem.

“If one of Chevy, Ford, or Toyota decides to leave the sport, the ripple effect would put us in a really tough spot. Having four or five OEMs would give teams a backup option,” Keselowski added.

Keselowski’s credibility on NASCAR’s business future

As one of the most business-savvy figures in the sport, Keselowski’s perspective carries weight. His dual role as a driver and team co-owner provides him with unique insight into the operational and financial challenges NASCAR faces.

The combination of the 23XI lawsuit and the fragile OEM situation creates a complex web of uncertainty. If not handled carefully, these issues could fundamentally alter NASCAR’s landscape, potentially disrupting its long-standing traditions and competitive balance.

Looking ahead: A critical juncture for NASCAR

With the lawsuit progressing and no immediate signs of new OEM entries, NASCAR finds itself at a crossroads. The sport’s leadership will need to address these challenges head-on to ensure its long-term stability and growth.

Keselowski’s comments underscore the urgency of the situation. Whether NASCAR can navigate these threats and emerge stronger will likely define its trajectory for years to come.

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