BMW has launched a new campaign to attract international attention to the current line of luxury models from the brand.
In this new campaign, the highly exclusive BMW Series 7, Series 8, X7, and XM are showcased as masterpieces of design and engineering amidst stunning landscapes.
The new campaign was launched on social media platforms YouTube and Instagram, and will later reach television channels around the world.
“At the heart of the brand’s new campaign is uncompromising performance, sophistication, and the unmistakable style of our most exclusive models,” says Bernd Körber, Vice President of Brand and Product Management at BMW. “The images used in the campaign invite the viewer to experience the unbridled passion for design, craftsmanship, and innovative technology inherent in each BMW model.”
The star of the launch of the new campaign from the Munich brand is the BMW i7, which appears in a short 60-second video titled “Lifelines” as the embodiment of an exclusive and progressive approach to Sheer Driving Pleasure, the registered trademark of BMW. The i7 is presented as a car for individuals who face the future with confidence and enjoy taking control of their destiny.
