Bentley Motors has announced its first External Creative Directors: designer and brand consultant Mai Ikuzawa and world-renowned photographer and filmmaker Greg Williams.
Committed to supporting Bentley’s future-focused design vision, the appointment of Ikuzawa and Williams follows the debut of the concept car EXP 15 in Monterey in August.
Working closely with Bentley’s marketing, communication, and design teams in Crewe, the two new External Creative Directors will provide strategic advice and creative insights over the next year, reaffirming Bentley’s cultural significance.
Mai Ikuzawa is a multidisciplinary creative with deep roots in car culture and design, shaped by a lifelong love of speed, style, and storytelling. Known for combining art with adrenaline, she brings an instinctive understanding of how sport and luxury intersect.
Greg Williams, on the other hand, is one of the most influential photographers of his generation and has been a Bentley owner for a long time. Greg began his career as a photojournalist in war zones in the 1990s before redirecting his lens to film and portraiture.
His portfolio includes special photos of James Bond, acclaimed portraits of prominent Hollywood figures, behind-the-scenes images from the Oscars, and major international fashion campaigns.
“Mai Ikuzawa embodies the pioneering spirit of the characters that shaped our design, engineering, and thrilling racing stories in the 1920s, bringing a bold perspective that connects to our heritage and translates into our contemporary spirit. With his extraordinary vision, Greg Williams will bring a natural authenticity to the images and the Bentley brand”, said Robin Page, director of design at Bentley.
