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Audi’s Formula 1 Debut: Sauber Boss Mattia Binotto Hails it as Most Ambitious Venture in Series History

Carl Harrison by Carl Harrison
February 25, 2025
in Motorsports
Reading Time: 2 mins read
0
Mattia Binotto Sounds the Alarm on Audi’s F1 Project: “A Team Frozen in Time”

Formula One F1 - Qatar Grand Prix - Lusail International Circuit, Lusail, Qatar - November 29, 2024 Sauber chief technical officer Mattia Binotto before practice REUTERS/Hamad I Mohammed

As the world of Formula 1 gears up for its next wave of innovation, the Sauber team, under the leadership of Chief Operating Officer Mattia Binotto, is preparing to ride the crest of this wave. The team is poised on the brink of what Binotto refers to as the “most ambitious, challenging and greatest” venture in the sport’s history: Audi’s much-anticipated expansion into F1.

Having succeeded Andreas Seidl as COO of Sauber in August, Binotto is at the helm of Audi’s embryonic F1 project. The Hinwil-based squad, now under the stewardship of the German automaker, is set to make its debut as a works team powered by a unit built in-house in Germany.

Binotto, who took a hiatus from F1 following his departure from Ferrari in 2022, was lured back to the sport by the allure of the Audi undertaking. He expressed his excitement, stating, “I’m truly happy to be here today working towards Audi’s future in Formula One. I couldn’t have imagined being part of anything more exciting than this incredible project.”

The Audi F1 project’s uniqueness derives from its ambitious nature. As Binotto pointed out, this is the first time Audi has participated in Formula One, and the endeavor is fueled by the automaker’s impressive track record of success in other ventures.

With 2026 marked as the year of Audi’s entry, it will coincide with a significant overhaul of the technical rules. This presents an opportunity for the beleaguered Sauber team to make gains on its rivals. However, Binotto has made it clear that the transition to Audi and the new powertrain do not guarantee an immediate turnaround.

Despite finishing last in the championship last season, Sauber has its sights set on continual progress each season, with a strategic plan for a title bid in 2030. Binotto emphasized the need for patience as the team works towards its long-term goals.

He said, “As we look toward the transition to Audi, there are high expectations. Many may expect Audi to be very strong in 2026 already, but we have clearly stated that our goal is to fight for a championship in 2030. It will take several seasons to be ready for that.”

Sauber’s future, according to Binotto, will be guided by clear targets set for each year leading up to 2030. The aim is to improve year on year, starting in 2025. This entails a complete business transformation, from a non-winning team to a winning one, focusing on elements such as tools, methodologies, processes, teams, skills, facilities, culture, and behaviours.

Binotto concludes, “The team is enthusiastic about this ambitious challenge, and it will be achieved step by step, through continuous improvement.” As the world watches and waits, Sauber and Audi are setting the stage for a new era in Formula 1.

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