In a blockbuster announcement during the Qatar Grand Prix, the Qatar Investment Authority (QIA) unveiled its entry into Formula 1, securing a substantial minority stake in Sauber, Audi’s works F1 team from 2026. This marks a transformative step for both Audi and Qatar as they unite under a “passion partnership” that aims to turn Sauber into a championship-winning team.
A New Chapter for Sauber and Audi
Audi, which recently assumed full control of Sauber, will retain a majority stake and operational control of the F1 project. The QIA investment will take effect in mid-2025, following the completion of Audi’s buyout of Finn Rausing’s shares. This move strategically lightens Audi’s financial burden while injecting much-needed capital into Sauber’s headquarters in Hinwil, Switzerland.
- Why QIA?
Audi CEO Gernot Döllner explained that QIA’s long-standing relationship with Volkswagen Group, as its third-largest investor, and its track record in strategic investments made it a natural fit.
“We need strong partnerships to build a successful project. QIA brings that long-term perspective and trust,” said Döllner. - A Shared Vision:
Sauber CEO Mattia Binotto called the deal a “significant milestone” for the team, enabling the necessary investments in personnel, tools, and infrastructure to compete at the highest level.
“It’s not just about the money—it’s about proving the plan is coming to life,” Binotto added.
What Does the Investment Mean?
- Financial Stability:
Audi’s dual challenge—building a bespoke F1 power unit at its Neuburg facility and revitalizing Sauber—comes with immense costs. This partnership eases that burden while accelerating critical upgrades at Hinwil. - Strengthened Infrastructure:
While a new wind tunnel isn’t in the immediate pipeline, Binotto confirmed that the investment will enhance existing facilities and recruit top talent. - Strategic Growth:
The partnership aligns with Audi’s broader vision of using F1 as a cornerstone to rebrand and reinvigorate its global identity amid a challenging automotive market.
The Business of F1: A Growing Trend
This deal aligns with a recent trend of sovereign wealth funds investing in F1 teams:
- Bahrain: Majority owner of McLaren’s F1 team.
- Saudi Arabia: Investor in Aston Martin with options for team shares.
- Qatar: Now a key player with Audi’s F1 ambitions.
QIA’s involvement reflects a growing regional interest in motorsport and strengthens Qatar’s global footprint in competitive racing. It also opens the door for further partnerships, with Qatar Airways, already a major F1 sponsor, potentially stepping in as a title sponsor for the team.
What’s Next for Audi Sauber?
- Immediate Priorities:
Audi will continue its aggressive overhaul of Sauber’s operations under Binotto’s leadership, preparing for a full-scale entry in 2026. The team plans to leverage QIA’s financial muscle to enhance development and secure top-tier talent. - Long-Term Aspirations:
Audi views F1 as essential to rebuilding its brand, with Döllner stating, “You can’t build a future by just saving money—you have to invest.” - The Bigger Picture:
The partnership ensures a robust foundation for Audi’s journey to the front of the F1 grid, while giving Qatar a significant stake in motorsport’s most prestigious arena.
Conclusion: A Win-Win Deal
The Audi-QIA partnership is a bold step forward in the evolution of Formula 1. With the resources of a global automaker and a sovereign wealth fund behind it, Sauber is poised to transform from a mid-pack team to a genuine contender. For Qatar, this is more than an investment—it’s a statement of its ambitions in global motorsport. As Binotto aptly said, “This is about building a winning team—step by step, milestone by milestone.”
