Despite Renault’s recent decision to pull the plug on its Formula 1 power unit program, Audi remains steadfast in its long-term plans for the sport. With Alpine transitioning to a customer team model for the new 2026 regulations, Audi is pushing forward with its ambitious project as a full works operation, teaming up with Sauber.
Audi CEO Gernot Dollner confirmed that Renault’s departure has no bearing on Audi’s strategy. “No, that was not part of the discussion,” Dollner stated when asked if the German brand reconsidered its plans following Renault’s announcement.
Audi’s entry comes at a time when the competition is ramping up, with new players like Ford partnering with Red Bull under the new rules. Despite Sauber’s struggles in 2024, where the team failed to secure a single point, Audi remains committed to taking over the squad entirely by January 1, 2025.
“Audi has a long-term commitment to Formula 1,” Dollner emphasized, adding that Audi AG’s board had already decided to fully acquire Sauber’s shares. By becoming the sole operator of the Hinwil-based team, Audi aims to gain full control over its F1 future.
To show its seriousness, Audi has made significant moves, including hiring high-profile figures like Mattia Binotto as COO and Jonathan Wheatley from Red Bull. Dollner sees these appointments as key steps in establishing a robust leadership structure for their F1 ambitions.
“We’ve set up a strong management team for our Formula 1 project,” Dollner said. “Mattia Binotto and Jonathan Wheatley will handle operations at both the corporate and racetrack levels, ensuring we have a cohesive and efficient strategy moving forward.”
Binotto acknowledged the challenge ahead, particularly given that established engine manufacturers already have an advantage. Nevertheless, he insisted that Audi must develop its own power unit, calling it a “non-negotiable” aspect of their project.
“It’s a huge task, but it’s essential for Audi to be branded by its own power unit,” Binotto remarked. “We’re not just aiming to compete with a chassis; we want to be a complete manufacturer, winning championships with both our chassis and power unit.”
Binotto admitted the investment is substantial but expressed confidence in the team’s capabilities. “We’ve got the right people and the full support needed,” he said. “Now, it’s up to us to earn the trust of our leaders and prove our capabilities on track.”
As Audi prepares to take full control and implement its vision, all eyes are on how the Sauber transformation will unfold and whether Audi can hit the ground running in one of motorsport’s most challenging arenas.
