In a move that demonstrates its determination, Audi has announced a significant change in its management structure for the Formula 1 program. Oliver Hoffmann, a key figure in the company, will leave the Audi board to take on overall responsibility for the Formula 1 venture. Meanwhile, Andreas Seidl will take over the leadership of the Switzerland-based team. It is clear that the German automaker is determined to do things its own way.
Hoffmann, along with former Audi boss Markus Duesmann, played a crucial role in leading this costly endeavor. Gernot Döllner will now succeed Hoffmann as head of development, taking over his previous position. This change solidifies Audi’s complete acquisition of Sauber, leaving no room for doubt about its entry into Formula 1 in 2026. Despite initial rumors suggesting hesitation, Audi has surpassed its initial ambitions by acquiring a 75% stake in the Swiss racing team, becoming its sole owner.
Furthermore, current Sauber team principal Seidl will also assume this role within the Audi team in the future. Seidl, former McLaren team principal, emphasized that the acquisition of Sauber will accelerate the implementation of their plans. He confidently stated, “We have ambitious goals.” Reports from Germany confirm that Audi is already in the process of building a new Power Unit for its F1 project in Neuburg an der Donau. The chassis will be built at its headquarters in Hinwill, Switzerland. Until their official entry as the Audi F1 Team, they will compete under the name Kick Sauber.
So far, the team has not yet announced their drivers. They are likely waiting and watching the events unfold during the highly anticipated Silly Season of 2025, which was sparked by Lewis Hamilton’s move to Ferrari. This move could result in Carlos Sainz losing his seat and potentially becoming a major contender for Audi. Given their previous collaboration at McLaren, a reunion with Seidl seems highly likely. However, Audi is prepared to assess the situation more closely regarding their entry into Formula 1 in a few years.
