The paradigm shift in the automotive industry, which has been in place for over a century, is changing the way we look at cars and brands, even those that decide not to neglect the development of combustion engine models on the journey towards the new electric era.
Part of these new brand strategies are based on creating a more modern and authentic look that also reflects the company’s new ambition for the future. Starting with the badges or logos.
Perhaps for this reason, Audi may drop the four rings, the symbol of the Ingolstadt brand, but not for all models. According to “Reuters,” Audi, which celebrated a partnership with SAIC in 2023, is preparing to develop a range of electric models exclusively for the Chinese market, internally known as Purple, which may not feature the famous four rings logo.
The revelation is expected to be made soon, as according to Reuters, the first prototype of the Audi-SAIC collaboration will be unveiled in November.
However, it is worth remembering that Audi has just announced that the end of combustion engines may be postponed and vehicles equipped with thermal engines may continue to be part of the lineup beyond 2033, a date when the Ingolstadt brand planned to only sell electric vehicles.
