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Aston Martin’s Game Plan: Adrian Newey Joins Forces to Boost Quality Standards and Championship Ambitions

Carl Harrison by Carl Harrison
March 2, 2025
in Motorsports
Reading Time: 2 mins read
0
Aston Martin’s Game Plan: Adrian Newey Joins Forces to Boost Quality Standards and Championship Ambitions

Formula One F1 - Pre-Season testing - Bahrain International Circuit, Sakhir, Bahrain - February 27, 2025 Aston Martin's Lance Stroll during testing REUTERS/Hamad I Mohammed

The Silverstone-based racing team, Aston Martin, is all set to welcome Adrian Newey, the eminent F1 designer, into its fold. Newey, who is famed for his revolutionary design concepts, will be stepping into the newly minted role of Managing Technical Partner. Aston Martin’s CEO and team principal, Andy Cowell, divulged the team’s aspirations with Newey’s induction, which is not merely to leverage his expertise for the design of their F1 2026 car, but also to elevate their quality standards in a bid to evolve into title contenders in the future.

Newey’s arrival comes as Aston Martin prepares for the season ahead, which also marks the conclusion of the current regulation cycle. The team, in a strategic move, has enlisted Newey from Red Bull. The mission is clear – to transition from being a midfield team to becoming future title challengers, especially in light of the significant regulation changes anticipated in the forthcoming season.

The Silverstone team has been on an expansion spree in recent times. The growth has been marked by the addition of a new factory, an increase in headcount, and a power unit deal with Honda scheduled to kick off in 2026.

Elucidating the rationale behind the strategic shifts and Newey’s induction, Cowell shared insights into what the future holds once Newey comes on board. A crucial part of their preparation includes setting up an office spacious enough to accommodate Newey’s iconic drawing board, a key element in his design process.

Cowell expressed that the organizational changes were implemented to enhance efficiency. He stated, “Flatter organizations are naturally more efficient, there are fewer reporting lines, communication is quicker. There tend to be fewer reports written, fewer meetings, and so progress is made quicker.”

The anticipation of Newey’s arrival has sparked excitement amongst the team members. Cowell shared, “Everybody on site is excited at the thought of working with him, so when he arrives, there is a new office that’s large enough for a drawing board to go in. So that’s in place.”

Newey’s role will not be limited to designing race cars but will extend to refining methods, utilizing tools, and uplifting quality standards to consistently build the fastest race car. Cowell emphasized that their primary objective is to deliver a superior race car every year.

Cowell also pointed out Aston Martin’s significant growth in 2021, with 248 new personnel joining the team. He underlined that it’s the collective effort of the new and existing team members that will steer the creation of an exceptional race car. Adrian Newey’s role, with his profound understanding of comprehensive car design, will be pivotal in this journey.

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