A Seat S.A. announced that it has appointed Arantxa Alonso as Brand Officer of the brand, a newly created position aimed at driving the ongoing success of Seat.
Alonso was previously in charge of the Cupra office at VW Anhui, in China, and took on the new role on September 1, reporting directly to Sven Schuwirth, Executive Vice President of Sales, Marketing, and After Sales at Seat.
As Brand Officer of Seat, Arantxa Alonso will lead the long-term strategy and will be responsible for developing and implementing lifecycle plans to enhance the volume and profits of the Seat brand. Additionally, she will need to create a team to ensure the proper positioning of the model range in the market and develop the brand’s marketing campaigns.
“The Seat brand plays a key role in the long-term profitable growth of the company”, stated Wayne Griffiths, CEO of Seat and Cupra. “For this position, we needed someone with the ambition and vision necessary to drive the ongoing success of the brand. Arantxa is undoubtedly the right person for this role. She embraces challenges and is able to achieve success. I am confident that, with her dedication, the Seat brand will continue to grow and attract new customers.”
