AutoGear
  • Latest News
  • AutoGear TV
  • Sustainable Mobility
  • Motorsports
    • Circuits
    • WRC
    • Rally
    • Rally raid
    • WEC
  • English
    • Português
    • Italiano
    • Français
    • Español
    • English
    • Deutsch
    • 日本語
  • STANDINGS
No Result
View All Result
AutoGear
  • Latest News
  • AutoGear TV
  • Sustainable Mobility
  • Motorsports
    • Circuits
    • WRC
    • Rally
    • Rally raid
    • WEC
  • English
    • Português
    • Italiano
    • Français
    • Español
    • English
    • Deutsch
    • 日本語
  • STANDINGS
No Result
View All Result
AutoGear

Arantxa Alonso appointed as Brand Officer of Seat.

Virgilio Machado by Virgilio Machado
September 11, 2024
in Latest News
Reading Time: 1 min read
0
Arantxa Alonso nomeada para o cargo Brand Officer da Seat

A Seat S.A. announced that it has appointed Arantxa Alonso as Brand Officer of the brand, a newly created position aimed at driving the ongoing success of Seat.

Alonso was previously in charge of the Cupra office at VW Anhui, in China, and took on the new role on September 1, reporting directly to Sven Schuwirth, Executive Vice President of Sales, Marketing, and After Sales at Seat.

As Brand Officer of Seat, Arantxa Alonso will lead the long-term strategy and will be responsible for developing and implementing lifecycle plans to enhance the volume and profits of the Seat brand. Additionally, she will need to create a team to ensure the proper positioning of the model range in the market and develop the brand’s marketing campaigns.

“The Seat brand plays a key role in the long-term profitable growth of the company”, stated Wayne Griffiths, CEO of Seat and Cupra. “For this position, we needed someone with the ambition and vision necessary to drive the ongoing success of the brand. Arantxa is undoubtedly the right person for this role. She embraces challenges and is able to achieve success. I am confident that, with her dedication, the Seat brand will continue to grow and attract new customers.”

Tags: Arantxa AlonsoBrand OfficerChinaCupraSeatseat-s-a-VW AnhuiWayne Griffiths
Share226Tweet142Send

Related Posts

BYD mostra o novo Yangwang U7 a subir escadas
Latest News

BYD showcases the new Yangwang U7 climbing stairs.

BYD continues to surprise its fans and after revealing the super sports car Yangwang U9, in autonomous driving mode jumping...

by Virgilio Machado
June 4, 2025
VW apresenta tês novos modelos eletrificados que não vão chegar à Europa
Latest News

FAW-Volkswagen announces two new electrified models, exclusively for China.

A joint venture FAW-Volkswagen will launch two new energy vehicles by 2027, based on the new CMP7 platform. These new...

by Virgilio Machado
June 4, 2025
VW pode reduzir produção na fábrica de Wolfsburg 
Latest News

VW may reduce production at the Wolfsburg factory.

The transformation of the VW factory in Wolfsburg, Germany, into an electric vehicle production unit may lead to the adoption...

by Virgilio Machado
June 4, 2025
BMW arranca com a produção da nova geração do X2
Latest News

Scarcity of rare earths leaves automotive production in Europe in difficulty.

A "trade" war between the US and China has led the Beijing government to impose restrictions on the sale of...

by Virgilio Machado
June 4, 2025

Recent News

BYD mostra o novo Yangwang U7 a subir escadas

BYD showcases the new Yangwang U7 climbing stairs.

June 4, 2025
Max Verstappen’s Daring Quest: Navigating the Brink of Race Ban

Max Verstappen’s Daring Quest: Navigating the Brink of Race Ban

June 4, 2025
Toto Wolff Sparks Outrage Among Italian Taxi Drivers With Controversial F1 Comparison

Toto Wolff Sparks Outrage Among Italian Taxi Drivers With Controversial F1 Comparison

June 4, 2025
Lance Stroll’s Replacement Drama Unfolds: Bottas Emerges as F1 Canadian GP Contender

Lance Stroll’s Replacement Drama Unfolds: Bottas Emerges as F1 Canadian GP Contender

June 4, 2025

Newsletter

  • PRIVACY POLICY
  • TECHNICAL INFORMATION
  • EDITORIAL STATUS
  • TERMS AND CONDITIONS

© 2023 AutoGear - Todos os direitos reservados AutoGear.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • Latest News
  • AutoGear TV
  • Sustainable Mobility
  • Motorsports
    • Circuits
    • WRC
    • Rally
    • Rally raid
    • WEC
  • English
    • Português
    • Italiano
    • Français
    • Español
    • English
    • Deutsch
    • 日本語

© 2023 AutoGear - Todos os direitos reservados AutoGear.

Enable Notifications OK No thanks