Apple’s Groundbreaking F1 Deal Set to Revolutionize U.S. Racing Landscape in 2026!
In a monumental shift for motorsport broadcasting, Formula 1 has officially joined forces with tech titan Apple to finalize a groundbreaking five-year partnership that will transform the way American fans experience the thrill of racing starting in 2026. This exclusive agreement marks a new chapter for both entities, merging high-octane entertainment with cutting-edge technology to create an unparalleled viewing experience.
The collaboration is not just a business arrangement; it’s a celebration of a successful partnership that blossomed during the production of “F1 The Movie.” This cinematic masterpiece, which debuted earlier this year, shattered records by grossing nearly $630 million, earning the title of the highest-grossing sports film ever. Thanks to this deal, the film will also be available for streaming on Apple TV starting December 12, 2025, paving the way for an expansive F1 universe in the U.S.
Apple’s vast ecosystem will be instrumental in expanding F1’s reach across the States, tapping into a burgeoning demographic of new fans. According to the 2025 Global F1 Fan Survey, almost 50% of these new enthusiasts are aged between 18 and 24, and over half are female. This emphasizes a rapidly diversifying audience eager for high-speed thrills.
From 2026, every pulse-pounding session of the F1 season will be exclusively broadcast on Apple TV, ensuring that fans won’t miss a single moment of action—whether it’s practice, qualifying, Sprint events, or the Grand Prix itself. Selected races and practice sessions will even be available for free through the Apple TV app, making F1 more accessible than ever. Plus, F1 TV Premium will operate exclusively through Apple TV, offering subscribers free access to every exhilarating moment.
Stefano Domenicali, the President and CEO of Formula 1, hailed this partnership as a pivotal moment for the sport, stating, “This is an incredibly exciting partnership for both Formula 1 and Apple that will ensure we can continue to maximize our growth potential in the U.S. with the right content and innovative distribution channels.” He added that the collaboration is a direct response to the changing landscape of sports viewership, aiming to engage fans in a year-round experience that keeps their adrenaline pumping.
Apple’s Senior Vice President of Services, Eddy Cue, expressed personal excitement about the deal, revealing his lifelong passion for F1 that started at the tender age of ten. “When I was a kid in Miami, Formula 1 races were virtually nonexistent on U.S. television,” Cue reminisced. “But my love for cars, particularly Ferrari, ignited a fascination that has only grown over the years.” Cue’s involvement with Ferrari and his insider perspective further solidify Apple’s commitment to bringing the thrill of F1 to American households.
Cue emphasized the seamless alignment between Apple’s relentless innovation and F1’s technological prowess, declaring, “There’s a huge potential for the sport. F1’s global nature and the incredible athleticism of its drivers make it a perfect fit for Apple’s philosophy.” He highlighted the unique blend of human skill and advanced technology that defines the sport, noting that “Max Verstappen or Lando Norris winning the race is a testament to the incredible athletes at the helm of these technologically advanced machines.”
Looking ahead, Cue promised that Apple’s approach will elevate fan engagement to new heights. “We’re thrilled to expand our relationship with Formula 1 and offer Apple TV subscribers in the U.S. front-row access to one of the most exciting and fastest-growing sports on the planet,” he proclaimed. “2026 marks a transformative new era for Formula 1, and we look forward to delivering premium and innovative fan-first coverage to our customers in a way that only Apple can.”
As the clock ticks towards 2026, anticipation builds for what promises to be an electrifying partnership that will not only change how Americans consume F1 but also elevate the sport to new heights of popularity and engagement. Get ready, racing fans; the future of Formula 1 in the U.S. is about to get a turbocharged upgrade!