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Apple revolutionizes F1 race coverage: a week-long thrill ride for fans awaits in 2026

David Castro by David Castro
January 21, 2026
in Motorsports
Reading Time: 2 mins read
0
Apple revolutionizes F1 race coverage: a week-long thrill ride for fans awaits in 2026

Apple’s Ambitious Plan to Revolutionize F1 Coverage: A Week-Long Spectacle Awaits!

In a groundbreaking move that promises to reshape the landscape of Formula 1 broadcasting, Apple is set to transform race weekends into electrifying week-long experiences. Jim de Lorenzo, Apple’s global head of sports, unveiled this ambitious vision at the Autosport Business Exchange in London, sparking excitement among F1 fans and industry insiders alike.

Starting in 2026, Apple will take the reins on F1 broadcast rights in the United States, riding high on the success of the blockbuster F1 film that captivated audiences worldwide. De Lorenzo expressed the company’s lofty aspirations, stating, “One of the great things about the movie, which has been obviously a huge worldwide success – that part’s been great – but really the important thing for us, what got us interested in the live rights, was being able to work with F1, work with the teams, work with the drivers.”

This strategic pivot underscores Apple’s commitment to forging deep partnerships within the sport. De Lorenzo emphasized, “For us – and we talk about this all the time – we are not a transactional company. We really try and focus on the partnership angle of everything.” His vision is clear: to engage with the F1 community, from teams to fans, and elevate the entire experience.

With the arrival of major automotive brands like Cadillac and Ford into the F1 fold, Apple is bullish about the growth potential of Formula 1 in the U.S. market. De Lorenzo remarked, “There’s a ton of room to grow in the United States for Formula 1 and having big brands, big companies who are based in the United States can only help.”

The challenge, however, lies in demystifying the sport for new fans while maintaining the loyalty of existing enthusiasts. De Lorenzo noted, “As we’re looking to grow the sport in the US, that means in part we have to demystify it, right? For the new fans, the potential fans that are out there – and that’s where we wanna partner with everybody and try and figure out the best way to do that.”

Apple’s plan includes creating a holistic experience that spans the entire week, not just the exhilarating moments of race day. “But certainly, one of the things we want to do is create an experience that extends the entire week, not just on race day,” de Lorenzo declared.

While Apple has yet to reveal the exact mechanisms for enhancing non-race days or the specific elements of its vast ecosystem that will be utilized, anticipation is building as fans eagerly await further announcements leading up to the 2026 season.

The question remains: Will Apple’s innovative approach succeed in captivating a broader audience and redefining how we experience Formula 1? One thing is for sure—the future of F1 coverage is about to get a thrilling upgrade, and the world will be watching!

Tags: 1958-formula-1-season
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