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Alpine’s Fiery Leader: The Rise, Fall, and Defiant Return of Flavio Briatore

Simon Monroy by Simon Monroy
May 16, 2025
in Motorsports
Reading Time: 2 mins read
0
Alpine’s Fiery Leader: The Rise, Fall, and Defiant Return of Flavio Briatore

Formula One F1 - Miami Grand Prix - Miami International Autodrome, Miami, Florida, United States - May 4, 2025 Alpine executive advisor Flavio Briatore is seen before the race REUTERS/Brian Snyder

Flavio Briatore: The Unstoppable Force Behind Alpine’s Controversial Reign

Love him or loathe him, Flavio Briatore is back in the Formula 1 scene, and he’s making waves like never before. Known as the ‘democratic dictator’ of Alpine, Briatore’s return to the sport as an executive advisor has not been without drama.

In just a short time since his comeback, Alpine team principal Bruno Famin stepped down from his position, sparking speculation about the true reasons behind his departure. With the team’s performance fluctuating, including a disappointing second-bottom standing in the current season after six races, Briatore is not hesitating to make bold moves.

The latest shake-up involves rookie Jack Doohan being replaced by reserve driver Colapinto ahead of the Emilia-Romagna Grand Prix. Additionally, a new team principal will be taking the reins following the sudden resignation of Oliver Oakes. Despite denying any fallout between him and Oakes, Briatore’s past statements have resurfaced, shedding light on his management style. “I trust people as long as they return my trust,” he once stated. “If they’re bad, I replace them. Bad people infect everyone who works under them. I am a democratic dictator.”

Briatore’s journey in Formula 1 dates back to 1990 when he took over as the manager of Benetton Formula, where he famously signed a young Michael Schumacher, leading to two world drivers’ titles. Over the years, he has navigated through highs and lows, including a successful stint with Renault F1 team, marred by the infamous Crashgate scandal that resulted in a temporary ban from the sport.

Now, back in the spotlight with Alpine, Briatore’s strategic decisions and unapologetic leadership style continue to polarize fans and critics alike. As the team strives to climb the rankings and secure their position among the top contenders, all eyes are on Briatore to see if his ruthless approach will lead Alpine to glory or turmoil.

Stay tuned as the ‘democratic dictator’ of Formula 1 keeps the paddock on edge with his no-nonsense attitude and determination to weed out the ‘bad people’ in pursuit of victory.

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