Alpine F1 has announced a significant partnership with sportswear giant Castore, set to begin in the 2025 Formula 1 season. This multi-year agreement will make Castore the official team kit supplier for Alpine, outfitting the team trackside and at their Enstone and Viry headquarters, while also enhancing the apparel available to fans.
A New Era for Alpine’s Apparel
Castore, already a major player in the Formula 1 space with partnerships including Red Bull Racing and McLaren, will bring its innovative and high-performance sportswear to Alpine’s ecosystem. Beyond supplying gear for the F1 team, Castore will also design apparel for Alpine Academy athletes and the Alpine Sim Racing team, showcasing its commitment to supporting all facets of the team’s operations.
Tom Beahon, Co-founder and Co-CEO of Castore, expressed his enthusiasm for the collaboration:
“This partnership with BWT Alpine Formula One Team is an incredibly exciting development for Castore. Formula 1 is a huge growth sport globally, and a big focus area for Castore − we love that our offer in the space brings fans closer to the action. We are really looking forward to seeing Castore’s wings represented in a competitive environment with BWT Alpine Formula One Team next season.”
Expanding Fan Experience
A key component of the partnership is Castore’s takeover of Alpine’s online store, allowing fans worldwide to purchase official team merchandise. David Warren, Global Marketing Director at Alpine, highlighted how the deal will enrich fan engagement:
“We are very pleased to announce our exciting new partnership with Castore, which will enable us to elevate our teamwear, as well as improving the overall product offering we have available for dedicated fans of the team. We look forward to working closely with Castore to create exciting and unique ranges of clothing that will be available to our fans worldwide and we can’t wait to see them supporting us in our colours throughout the season.”
Castore’s Growing Presence in F1
This deal with Alpine cements Castore’s position as a powerhouse in Formula 1’s sportswear market. By adding Alpine to its portfolio, which already includes Red Bull Racing and McLaren, Castore is demonstrating its ambition to dominate F1’s fashion landscape.
The announcement also aligns with Alpine’s broader aspirations, as figures like Flavio Briatore have emphasized the team’s intent to contend for F1 titles by 2026. Partnerships like this reflect Alpine’s push to modernize and enhance its brand appeal, both on and off the track.
With the 2025 season just around the corner, the partnership between Alpine and Castore is set to deliver not just cutting-edge teamwear but also an elevated experience for fans, marking a step forward in Alpine’s quest for excellence in Formula 1.
