Alpine has just launched its first brand experience center in the city of Le Mans, known for the 24 Hours race, offering visitors a unique immersive experience.
At the Experience Center, La Piste Bleue Alpine – Le Mans, all visitors can explore the Alpine universe and take a test drive of the A290 as well as the entire A110 range on the legendary Bugatti circuit, to experience unparalleled driving sensations.
La Piste Bleue Alpine – Le Mans allows participation in driving sessions supervised by qualified instructors, technical workshops, and immersive guided tours that depict the legendary history of the 24 Hours of Le Mans.
The new center, covering 450 m², is located on Chemin aux Bœufs, at the gates of the 24 Hours of Le Mans circuit, with a capacity for 200 people and its own fleet of Alpine vehicles.
“La Piste Bleue Alpine – Le Mans is a space dedicated to car enthusiasts and the curious, who will be able to discover new sensations and immerse themselves in the Alpine universe. It is a unique experience venue that we designed as a link between the past and the future of Alpine,” said Antonino Labate, VP of Sales, Marketing, and Customer Experience at Alpine.
In the context of the proposed programs at the center, the immersion will be total, featuring three stands, with 10 benches Alpine A110 S and a giant screen connected to a premium audio system, with seven Phantom I speakers, combining excellence and design from Devialet, the French acoustic engineering company.
Additionally, an “Hall of Fame” for Alpine will surround these benches, showcasing original items that recall the history of the French brand at the 24 Hours of Le Mans: helmets and racing suits from previous edition drivers, wheels and tires from the A424, and, most importantly, the 2019 24 Hours of Le Mans Trophy.
