Alpine is celebrating its 70th anniversary, and in the new episode of the series depicting the history of the French brand, it showcases the different ways in which drivers and enthusiasts from Dieppe experience the Alpine.
Naturally, the sensations behind the wheel take center stage thanks to the legacy of Laurent Hurgon, test driver for Alpine Cars, who also regularly competes in the French and European GT4 championships with the A110. Involved in the development of all the brand’s models, he actively contributes to making the “thrilling experience” promised by Alpine a reality.
But the Alpine experience is not limited to the cabin. It is an entire exciting universe that unfolds around the brand. “Driving is just the beginning. Our goal is to create a complete multisensory experience, with moments that connect us emotionally to our fans”, said Antonino Labate, Vice President of Sales, Marketing, and Customer Experience at Alpine Cars.
