The snake brand celebrates its 115th anniversary this year, and to mark this occasion, it has planned a host of activities and events throughout the year for the delight of “Alfistas.”
To commemorate the date, the brand has designed a new logo that honors the tradition of Alfa Romeo, featuring a contemporary design that blends the past, present, and future.
This new logo, similar to the one launched for the 100th anniversary, incorporates elements from the original symbol. According to Alfa Romeo, the “upward diagonal of the number ‘115’ symbolizes momentum and the drive for innovation, fundamental values embedded in the brand’s DNA. The ‘5’, the focal point of the composition, is embraced by the Biscione, the historic and iconic emblem of the brand, used here as a visual and symbolic element to create depth and a three-dimensional feel”.
The new logo is shared with official clubs and all enthusiasts around the world, and it can be used at events and gatherings, as well as in dedicated materials and local initiatives. For its global reveal, Alfa Romeo chose a special moment of the year: during these days, the brand and its fans commemorate the historic victory in the Mille Miglia of 1930 with Tazio Nuvolari and the debut of the Quadrifoglio at the Targa Florio in 1923.
In addition to the 115th anniversary, Alfa Romeo will celebrate several important dates for the brand throughout 2025, including the centenary of the GP Tipo P2 victory in the first World Automobile Championship, the 75th anniversary of the 1900 and the achievement of the first Formula 1 world title, the debut of the Giulietta Berlina in 1955, the debut of the Giulia Sprint GTA in 1965, the victory of the 33 TT 12 in the World Manufacturers Championship in 1975, and the arrival of the Alfa 75 in 1985.
