In a thrilling development for the 2025 IndyCar season, Dale Coyne Racing (DCR) has unveiled AI-driven enterprise askROI as the primary sponsor for their #18 race car. The announcement, made on Wednesday, signals a strategic partnership that promises to inject much-needed funding into the DCR camp amidst escalating costs of the series’ new hybrid system among other factors.
The #18 car, helmed by Rinus VeeKay, will display a predominantly white livery accented with blue. Additionally, the mascot robot of askROI will be prominently featured on the side pods and front wing of the car, a visual testament to the partnership.
Dale Coyne, the team owner, expressed his enthusiasm about the collaboration, stating, “As a small business, partnering with askROI is pivotal.” Coyne explained that askROI is an ideal match for businesses of their scale, offering the AI support necessary to stand toe-to-toe with larger organizations. “Their support gives us a secret weapon to punch above our weight which makes us competitive on the racetrack and in business. With Rinus VeeKay behind the wheel, and askROI’s support, we are ready to tackle the season head-on.”
This partnership will span the entirety of the 17-race season, providing DCR with the financial backing necessary to stay competitive.
The askROI brand is no stranger to the IndyCar circuit. Todd Ault, the Chairman and CEO of askROI, has previously sponsored Ed Carpenter Racing starting from 2022, with his brands BitNile and askROI gracing ECR’s entries for three seasons. However, the partnership ended in 2024, paving the way for Ault and askROI to back VeeKay’s entry as he moves over to DCR for the upcoming season.
On the other hand, DCR’s #51 entry, set to be driven by rookie Jacob Abel, will be under the sponsorship of Abel Construction.
The fresh sponsorships are set to debut on the racetrack soon, with the season-opening Firestone Grand Prix of St. Petersburg happening this weekend. This partnership reveals the increasing intersection of technology and motorsports, with AI-driven enterprises like askROI supporting teams and shaping the future of IndyCar racing.
