Adrian Hallmark, so far responsible for Bentley, will take over as CEO of Aston Martin, succeeding Amedeo Felisa, who will be leaving the position.
Hallmark, who left Bentley this Friday with immediate effect, is the third CEO of Aston Martin in four years, after Tobias Moers and Amedeo Felisa, and will assume the new position at the Gaydon brand “no later than October 1, 2024”, as stated in Aston Martin’s press release.
To ensure a smooth transition, the British company has already announced that Amedeo Felisa will remain as CEO until Hallmark takes over and that Felisa will be involved in the launch of new models, including the successor to the DBS and the supercar Valhalla.
“When Amedeo was appointed CEO, I mentioned that he had the mission to lead a new phase of growth and development for the brand. Two years later, we have fulfilled that promise as we approach the completion of our exciting new product portfolio and move closer to our vision of becoming the most desirable ultra-luxury British performance brand in the world,” highlighted Lawrence Stroll, CEO of Aston Martin.
On the other hand, the new CEO of Aston Martin revealed that the challenge that awaits him is quite exciting. “The transformation of Aston Martin is one of the most exciting projects in the luxury automotive industry. I am looking forward to continuing to contribute to the brand’s strong momentum and using my experience and passion to further enhance the potential of this historic brand and take it to even greater success.”
