23XI Racing has announced a significant expansion ahead of the 2025 NASCAR Cup Series, confirming the addition of a third full-time entry with Riley Herbst behind the wheel of the No. 35 Toyota Camry, powered by sponsorship from Monster Energy. The move marks another bold step in 23XI’s rapid ascent within NASCAR, aligning with its vision to grow into a powerhouse organization.
“Herbst Steps Up to Full-Time Cup Racing”
Riley Herbst, a five-season Xfinity Series veteran, will make his first full-time Cup Series debut in 2025. Having achieved three wins in 175 Xfinity starts, Herbst brings determination and fresh energy to 23XI. He has already gained experience in the Cup Series, with eight starts over the past two years, giving him a taste of NASCAR’s top-tier competition.
“It’s an honor to join 23XI and Toyota for the opportunity to race in the Cup Series each week,” Herbst said. “Racing full-time in the Cup Series has been my goal since I started in NASCAR, and I’m excited to start my Cup career with such an accomplished and driven team.”
Herbst will reunite with Davin Restivo, his crew chief from Stewart-Haas Racing in the Xfinity Series. The pair’s chemistry and experience together could prove vital in Herbst’s transition to the Cup Series.
“23XI’s Vision for Growth”
This move highlights 23XI Racing’s ongoing ambition as it prepares for its fifth season in NASCAR. With Bubba Wallace and Tyler Reddick already leading the team, Herbst’s addition signals the organization’s intent to compete on all fronts.
“We felt the time was right to continue the growth of our organization by adding a third team, and Riley is a driver we think will be a great fit for us,” said 23XI President Steve Lauletta. “We have a solid foundation with both Bubba and Tyler, and they will be a great resource for Riley as he begins his journey in the Cup Series.”
Nov 9, 2024; Avondale, Arizona, USA; NASCAR Xfinity Series driver Riley Herbst (98) during the Championship race at Phoenix Raceway. Mandatory Credit: Mark J. Rebilas-Imagn Images
“Litigation Looms Over Charter Plans”
Despite the exciting announcement, 23XI’s expansion comes amid ongoing legal battles with NASCAR over the 2025 charter agreement. While the team intends to secure a charter from Stewart-Haas Racing, the sale has not yet been finalized.
23XI’s lead attorney, Jeffrey Kessler, recently confirmed that the team is prepared to race as an open entry next year. However, the organization continues to appeal for a preliminary injunction to compete as a charter team in 2025, citing ongoing litigation over the anticompetitive nature of NASCAR’s charter system.
“We are confident in our direction and committed to seeing this through,” Kessler said.
“A New Chapter for Herbst and 23XI”
With a strong lineup featuring Wallace, Reddick, and now Herbst, 23XI Racing is poised for an exciting 2025 season. Herbst, backed by Monster Energy’s legacy in NASCAR, is eager to prove himself as he transitions to full-time Cup racing.
“What 23XI has accomplished in a short time is impressive,” Herbst said. “I look forward to building on their success and adding to Monster’s legacy in the sport.”
The addition of a third car reflects 23XI’s relentless push for growth and success in NASCAR. As the legal dust settles, all eyes will be on how Herbst and the team rise to the challenge in one of the most competitive environments in motorsports.
