Since its debut in 1986, the Jeep Wrangler has stood as a rugged symbol of off-road capability, tracing its roots back to the military Jeeps of World War II. Its legendary status is undisputed, and while Stellantis boldly claims the Wrangler is “the most recognizable and capable vehicle on the planet,” the latter part is up for debate. With fierce competition in the off-road market, the Wrangler needs to do more than just rely on its name. And in 2025, Jeep may have missed the mark.
Facing increasing pressure, Stellantis—America’s third-largest automaker—needs the 2025 Wrangler to make a major impact. However, the updates for this model year are minimal, and there’s even a price hike on the base ICE (Internal Combustion Engine) models. That could spell trouble for Jeep, which is already struggling in the increasingly competitive market.
So, what exactly is new for 2025? Not much. The most significant updates include power locks and windows on all models, a new military-olive ’41 paint color, and an Active Cabin Ventilation system that allows users to pre-ventilate the vehicle via a mobile app. These updates are underwhelming for a model that Jeep desperately needs to make waves. Beyond that, the 2025 Wrangler retains the same design and architecture from last year’s facelift.
The 2025 Wrangler continues to offer its classic body-on-frame platform with a five-link suspension system, solid axles, and electronic lockers. Off-road enthusiasts will appreciate the optional Warn 8,000-pound winch, and a maximum tow capacity of 5,000 pounds. For hardcore off-roaders, the available crawl ratios go up to 100:1—a feature few vehicles can rival.
Inside, the Wrangler maintains its tech-forward approach, featuring a 12.3-inch touchscreen with the Uconnect 5 infotainment system, complete with wireless Apple CarPlay and Android Auto. For those who love hitting the trails, Trails Offroad trail guides are also available. Comfort hasn’t been forgotten either, with 12-way power-adjustable Nappa leather seats on offer.
In terms of powertrains, Jeep hasn’t scrapped the V8 just yet. Buyers can still opt for the 6.4-liter Hemi V8, the 3.6-liter Pentastar V6 with a six-speed manual transmission, or a 2.0-liter turbocharged inline-four paired with an eight-speed automatic. For those looking for greener options, the Wrangler 4xe plug-in hybrid is still available, boasting 49 MPGe and 21 miles of all-electric range. The hybrid features a 2.0-liter turbo engine combined with electric motors, making it a more eco-conscious choice for off-road enthusiasts.
Fans of the Wrangler 392 can also rejoice, as the Final Edition returns in 2025, equipped with a 470-hp V8, 17-inch beadlock-capable wheels, 35-inch all-terrain tires, and a 1.5-inch factory lift kit. This beastly version comes with the Xtreme 35 Package, offering a complete off-road experience for those willing to splurge.
Despite these offerings, Jeep seems to be banking on nostalgia rather than innovation, which may not be enough to steer Stellantis out of its current sales slump. The minimal changes for the 2025 Wrangler could leave potential buyers looking elsewhere, especially as competition heats up in the off-road and SUV markets. The question remains: is Jeep doing enough to keep the Wrangler at the top, or is it losing ground to more innovative, aggressive rivals? Time—and sales—will tell.
