Ferrari, a renowned name in the world of Formula 1, is about to announce a significant partnership with a leading technology company. This collaboration is expected to be a game-changer for the team, providing a substantial financial boost in the 2025 season.
The partnership with Hewlett-Packard (HP) will play a crucial role in allowing Ferrari to cover the salary of their seven-time world champion driver, Lewis Hamilton, starting from next season. Rumors suggest that Hamilton’s annual earnings will reach an impressive $84 million, making this partnership even more essential.
Furthermore, the agreement with HP will help Ferrari to compete on equal terms with their rivals, especially Red Bull. The estimated value of this partnership is an incredible $27 billion, similar to the sponsorship deal Red Bull has with Oracle. Additionally, Ferrari has been without a main sponsor for the past two seasons since the controversial contract with Mission Winnow ended. This new partnership will finally fill that gap.
It seems that securing Hamilton’s services for the next season and demonstrating competitiveness against Red Bull played a significant role in attracting this main sponsorship. The partnership with HP is expected to boost the morale of everyone within the Maranello-based team.
Ferrari has had a promising start to the current season, solving their tire wear issues and even securing a victory in Australia through an impressive performance from one of their drivers. This improvement in performance since last season has led the Ferrari CEO to express satisfaction with the team’s progress.
The Italian CEO acknowledged the team’s growth since the beginning of last year and emphasized the need to continue striving for better results, as stagnation has no place in Formula 1. Currently, Ferrari holds the second position in the Constructors’ Championship with 151 points and is determined to further challenge the dominant Red Bull team.
