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Toto Wolff reveals Mercedes-AMG’s bold strategy to boost Max Verstappen’s Nürburgring 24 Hours visibility

Harry Stone by Harry Stone
February 12, 2026
in Motorsports
Reading Time: 3 mins read
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Toto Wolff reveals Mercedes-AMG’s bold strategy to boost Max Verstappen’s Nürburgring 24 Hours visibility

Formula One F1 - Austrian Grand Prix - Red Bull Ring, Spielberg, Austria - June 29, 2025 Mercedes team principal Toto Wolff arrives ahead of the race REUTERS/Jakub Porzycki

Mercedes-AMG Pulls Strings: Date Change for Nürburgring 24 Hours to Accommodate Max Verstappen!

In a stunning revelation that has sent shockwaves through the motorsport community, Toto Wolff, the head of Mercedes-AMG, has disclosed that the powerhouse team played a pivotal role in altering the dates for the preparation races leading up to the prestigious Nürburgring 24 Hours. The motivation? To ensure that the four-time Formula 1 champion, Max Verstappen, could participate—an opportunity that promises to boost viewership figures dramatically!

Max Verstappen, who made headlines with his GT3 debut victory in the Nürburgring Langstrecken-Serie (NLS) in 2025, is not just a name; he’s a phenomenon. With the anticipation building for his continued involvement in endurance racing alongside Formula 1, the implications of his participation are enormous. Verstappen himself acknowledged that his 2026 GT3 racing calendar will hinge on the complexities of the upcoming F1 regulations. “Next year depends on a lot of things, to be honest,” Verstappen stated, hinting at the intricate web of factors influencing his schedule.

The Dutch star elaborated, “I suspect that with the rules next year, it’s going to be very complicated to start with, with some unknowns anyway. It probably will be a little bit more hectic than the end of a regulation where things are a bit more straightforward.” He emphasized the importance of aligning with his GT3 team’s plans, noting that the decisions surrounding the car they will race also play a crucial role.

In a powerful statement made during a media briefing in Bahrain, Wolff confirmed the extent of Mercedes’ influence on the date shift. “It wasn't me personally; it was AMG together with the NLS organizers,” he declared. “It's an obvious benefit for all the participants and for the series.”

But what does this really mean for the motorsport world? According to Wolff, the impact of Verstappen's presence is staggering. “Between a normal NLS round, we have 100 times more spectators on YouTube with Max participating than otherwise,” he emphasized, referring to an astronomical leap from 10,000 viewers to a jaw-dropping 750,000! “So it's a no-brainer to change it, and I think it's great for the 24 hours, for the fans to have Max there, and obviously driving a Mercedes is something we enjoy.”

As the motorsport community awaits further developments, one thing is clear: the synergy between Mercedes-AMG and Max Verstappen is set to elevate the Nürburgring 24 Hours to unprecedented heights. With a significant boost in viewership and the thrill of witnessing a champion in action, this race promises to be a spectacle no fan will want to miss!

Tags: 1958-formula-1-season2025-nurburgring-24-hoursmax-verstappen-enmercedes-amg-f1
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