The VW Group announced a slight reduction (-0.5%) in the number of cars sold in 2025, worldwide, from 9.03 million to 8.98 million. According to the largest European manufacturer, the instability caused by the tariff war penalized its performance in North America, and the increase in competition had a negative impact on its commercial performance in China.
“The VW Group had a solid trajectory in 2025, despite the challenging market situation. With around nine million cars delivered, sales remained stable. We owe this to the attractive products we have across all brands, and to the various types of powertrains we offer. And the renewal of our product range has brought us progress,” says Oliver Blume, CEO of the German conglomerate. Adding: “This year, with more than twenty new models on the agenda, we will continue our product offensive, which includes innovative proposals for China, and a family of electric urban cars for Europe. We want to introduce accessible electric mobility in the VQ, Cupra, and Skoda brands, even using cutting-edge technology, to be the largest drivers of technology worldwide.”
According to the group’s figures, from 2024 to 2025, sales slowed down by 10.4% in North America and 8% in China, but grew by 4.5% in Europe and 11.6% in South America. In the Old Continent, with 3.94 million units sold, the group secured a market share of 25%, which also highlights Audi’s performance in China, particularly its leadership in the premium segment.
In 2025, the VW Group sold 983,100 electric vehicles, an increase of 32% compared to 2024. In Europe, the growth was even more pronounced, reaching 66%, with five models from the group in the Top 10 bestsellers. In the U.S., there was a 46% increase, with the bestsellers being the VW ID.4/ID.5, which accounted for 163,400 units, followed by the VW ID.3 (117,700 units sold) and the Skoda Elroq (95,300 units).
In China, VW Group’s electric vehicle sales decreased by 44% from 2024 to 2025, but the German manufacturer is working on developing a specific range for the world’s largest market. This is evidenced, for example, by the introduction of a new brand, the “AUDI” from… Audi, which was very well received.
Also in plug-in hybrids (PHEV), there are very positive numbers, with a 58% increase in demand from 2024 to 2025 (72% in Europe). In total, globally, 428,000 vehicles powered by these types of engines were sold.
By brands, VW is at the top of the sales table of the group, even excluding the Commercial Vehicles division: in 2025, it sold 4,730,600 cars (-1.4% compared to 2024), followed by Audi, with 1,623,600 units (-2.9%), Skoda, with 1,043,900 units (+12.7%), and the Seat/Cupra division, with 586,300 units (+5%). As for the more exclusive brands, Bentley and Lamborghini have similar numbers: the British company sold 10,100 cars (+4.8%), and the Italian one 10,700 (+0.6%), while Porsche recorded a slowdown of -10.1%, dropping from 310,700 units in 2024 to “only” 279,400.
